Source from the right market. With the right partner
ET2C has 250 in-market specialists across China, India, Vietnam and Turkey. We give you the on-the-ground intelligence and relationships to build a supply chain that’s resilient, ethical, and margin-positive in the markets that matter.
Where we work
Four markets. One trusted partner.
Each market has its own strengths, risks, and sweet spots by product category. Our in-country teams know the landscape not from a head office, but from the factory floor.
China remains the world's most complete manufacturing ecosystem. For clients needing complex product development, high-volume output, or category breadth, ET2C's Shanghai, Shenzhen and Hong Kong offices deliver deep supplier relationships and rigorous QC that you can't replicate from the outside.
- ✔Largest category depth of any single sourcing market
- ✔Sophisticated supplier ecosystem for complex, multi-component products
- ✔Proven scale, from sample to millions of units without switching suppliers
- ✔Strong for furniture, home appliances, BBQ accessories, luggage, apparel & industrial machinery
India has become the standout cost-and-trade-access story of 2025 to 26. The UK India FTA delivers zero tariffs on 99% of Indian goods entering the UK, and the newly concluded India EU FTA eliminates duties on nearly 99.5% of Indian exports to Europe. Combined with the world's lowest manufacturing wage costs, government PLI incentives that have driven a step-change in production capacity, and a large English-speaking workforce, India now offers EU and UK buyers a structural price advantage that didn't exist two years ago. Our New Delhi team has deep roots in textiles, apparel, home goods, and engineered consumer products.
- ✔Zero tariffs on 99% of goods into UK under the UK India FTA (2025)
- ✔Near-zero tariffs into EU under India EU FTA (concluded January 2026)
- ✔World's lowest manufacturing labour costs
- ✔Strong for textiles, apparel, home goods, industrial machinery & industrial components
Vietnam has absorbed significant manufacturing volume from China, particularly in apparel, furniture, and electronics. Strong US tariff advantages and 55% lower labour costs than China make it the top diversification market for North American-focused businesses. ET2C's Ho Chi Minh City team is embedded in the supplier community.
- ✔55% lower labour costs than China
- ✔Significantly lower US tariff exposure than China across most product categories
- ✔33% of all US furniture imports now sourced from Vietnam, proven at scale
- ✔Strong for furniture (indoor and outdoor), apparel, shoes & luggage
For European buyers, Turkey offers a combination that no Far East market can match. 7 to 14 day road and sea lead times, zero tariff on industrial and manufactured goods exported to the EU under the Customs Union, and the highest ESG audit standards of our four markets. It's the standout choice for fashion, home textiles, soft furnishings, and consumer goods where speed-to-shelf and ethical sourcing credentials matter as much as unit cost. ET2C Turkey is based in Izmir at the heart of the supplier community.
- ✔7 to 14 day lead times to EU markets by road or sea
- ✔Zero tariff on industrial & manufactured goods via EU Customs Union
- ✔Leads ET2C markets on ESG audit standards, ideal for CSRD-exposed buyers
- ✔Strong for fashion, home textiles, shoes, industrial machinery & seasonal replenishment
Where we work
Why sourcing diversification is no longer optional
The businesses that weathered COVID disruption, Red Sea shipping delays, and US–China tariff escalation best were those that had already built sourcing alternatives. Diversification is now the baseline, not a contingency plan.
Tariff & trade risk
US China tariffs have fundamentally altered landed cost calculations for thousands of product categories. A multi-market strategy lets you move volume between markets as the trade landscape shifts without scrambling to find new suppliers under pressure.
Supply chain resilience
Single-market supply chains carry concentrated risk. Factory shutdowns, port disruptions, and regional instability can halt your business overnight. Spreading supply across two or more markets means a disruption in one doesn't stop the other.
Margin improvement
Labour cost differentials between markets can be significant. India's manufacturing wage costs are the world's lowest, and Vietnam sits 55% below China. Shifting even a portion of volume to a lower-cost market compounds quickly into meaningful margin gain.
ESG & compliance
Regulatory demands on supply chain ethics, environmental standards, and labour practices are rising particularly for UK and EU businesses. Turkey leads our market group on ESG audit standards, while ET2C's compliance capabilities span all four markets.
Speed to market
Shorter supply chains can compress lead times dramatically. Turkey's proximity to European markets means 7 to 14 day delivery for time-sensitive replenishment, a structural advantage that Far East sourcing simply cannot match for EU buyers.
In-market expertise
The difference between ET2C and a search engine is 250 people already on the ground. Our teams have existing relationships with vetted suppliers, understand local business culture, and manage quality control and compliance without you needing to travel.
Not sure where to start?
Let your product tell you which market fits
Many businesses come to us before they’ve landed on a market. The right starting point is often a fresh look at whether the current sourcing strategy is actually working, rather than jumping straight to a country decision. The Sourcing Stress Test tells you in under 3 minutes.
For businesses actively considering China +1, the Market Selector scores Vietnam, India and Turkey across seven dimensions weighted to your product category, tariff exposure, and annual spend. Data-backed, four steps, no guesswork.
Free tool
China +1 Market Selector
Score Vietnam, India and Turkey against your product category, tariff situation, and sourcing priorities. Four steps. Under three minutes.
- Select your product category
- Enter your annual sourcing spend
- Rate your priorities (cost vs. speed vs. ESG)
- Get a scored, downloadable market recommendation
Free. No sign-up required.
Common Questions
What clients ask us first
It depends on your product category, volume, end market, and risk priorities. China offers the broadest category depth. Vietnam excels in apparel, furniture and electronics with US tariff benefits. India is the lowest-cost option with strong textiles and engineering capability. Turkey is the fastest option for EU buyers who need short lead times. Our free China +1 Market Selector scores all three diversification options against your specifics — or speak to our team for a tailored assessment.
Yes this is one of ET2C’s core differentiators. Because we have buying offices and in-market teams in all four countries, we can manage a diversified supply base on your behalf: one relationship, four markets. We coordinate between markets, manage QC consistently, and give you a single point of accountability for your global supply chain.
Our model varies by the scope of engagement — from inspection-only services to a full buying office structure. The right model depends on your annual sourcing spend and the level of in-market support you need. Contact our team for an initial assessment; we’ll propose the structure that delivers the best return for your spend level.
ET2C applies a consistent QC framework across all four markets — factory audits, pre-production inspections, in-line QC, and final random inspections. Our in-market teams carry out inspections directly rather than outsourcing to third-party agents, which means our people know the supplier and understand the product. We also manage compliance documentation and certifications across all markets.
For clients with an existing sourcing strategy, we can typically identify and qualify supplier options in a new market within 4–8 weeks. For clients building from scratch, the timeline depends on product complexity and volume. Our teams already have established supplier relationships in each market, so we’re not starting from a blank sheet that’s the advantage of having people on the ground for 25 years.
ET2C operates across both hard and soft goods. Key categories include home & furniture, fashion & apparel, textiles, consumer goods, FMCG & food packaging, health & beauty, and industrial components. Our four-market presence means we cover the majority of global manufacturing categories if you have a product, it’s likely we’ve sourced something similar.
Not necessarily it depends on the product category and your specific tariff exposure. For some categories, the manufacturing cost differential in China still outweighs the tariff impact. For others, the maths have shifted decisively toward Vietnam or India. ET2C helps clients model the total landed cost across markets to make that decision on evidence, not assumption.
ET2C works with start-ups, medium-sized retailers, and global corporates. The right engagement model changes by scale, but the access to in-market expertise doesn’t. Smaller businesses often benefit most from ET2C’s buying office model it gives you the equivalent of a full sourcing team on the ground without the overhead of building one yourself.
Ready to build a more resilient supply chain?
Book a free sourcing assessment with our team. We’ll review your current supply base, identify diversification opportunities, and recommend the right markets for your product mix with no obligation.
