Sourcing from one country is a strategic risk. ET2C's free selector scores Vietnam, India and Turkey against your category, priorities and spend. Four steps. Data-backed. No guesswork.
The Strategic Imperative
Whether you're protecting against tariff exposure, geopolitical instability, cost inflation or ESG scrutiny — the question isn't whether to diversify. It's where, and how fast.
US Section 301 tariffs of up to 145%, EU CBAM carbon border adjustments, forced-labour legislation and China's own rising wage costs have converged. The cost advantage of single-source China procurement has structurally narrowed — independent of any single policy decision.
The businesses that weathered COVID disruption, Red Sea delays and the US–China trade escalation best were those that had already built sourcing alternatives. Diversification is no longer a contingency plan — it's the baseline.
Vietnam, India and Turkey each offer distinct advantages — and the right market depends on your product, your end customer, and what risk you're most exposed to. ET2C has buying offices and in-market teams across all three.
How It Works
Choose the product category that best describes your primary sourcing range
Rank what matters most — cost, tariffs, resilience, ESG or speed to market
Tell us where you're selling — US, EU, UK or both — to calibrate tariff scores
Receive a ranked market recommendation scored across 7 weighted dimensions
The Methodology — Scored Across 4 Markets
Deep apparel, furniture and electronics manufacturing. ~55% lower labour costs than China. Strong US tariff advantages. ET2C team: Ho Chi Minh City.
World's lowest manufacturing wage costs. PLI government incentive schemes across 14 sectors. Large English-speaking workforce. ET2C team: New Delhi.
7–14 day road/sea lead time to EU. EU Customs Union: zero tariff on most goods. Leads ET2C markets on ESG audit standards. ET2C team: Izmir.
Unmatched manufacturing depth — included as #4 in every result for context. ET2C teams in Shanghai & Guangzhou continue to support China operations.
Scoring Data Sources
Every score in the selector is derived from independent, publicly available data. No opinion. No guesswork.
ET2C International
Select the category that best describes your primary product range.
The selector gives you a data-backed starting point. A free supply chain assessment with our in-market team goes further — mapping the right suppliers, the right service model, and the right entry strategy for your specific products, volumes and risk profile. No obligation. No generic advice.