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Round 2: The Battle of the two Heavy Weights

tariff battle

As the bell rings to mark the end of the 2nd round of the bout between the United States and China, there are still no real insights into the fighters’ respective strategies nor which is going to be able to outmaneuver the other. The crowd is understandably nervous about the reverberations of both the fight and the outcome and its impact upon them.Talks concerning the trade pact ended in 2015, but according to Vietnam’s Minister of Industry Tran Tuan Anh, it took longer than normal to finalize the specifics of the deal because the European Court of Justice wanted to ensure investment protection by enacting a separate Investment Protection Agreement (IPA).

 

Statistics

China, with its 1.34 billion people versus the United States’ meager 311 million people, remains the underdog because of the relative size of economies and trade deficit. In 2017, the GDP of the USA was $19.4 trillion versus China’s GDP of $12.2 trillion. In terms of trade, the USA has imported $529 billion on a rolling 12-month basis and China, in stark contrast, has imported $135 billion over the same period. Therefore, there is no doubt that the USA can certainly punch harder because of the levers that it can pull. Trump is relying upon this clout and it is playing out in the latest round of tariffs. On 17th September, Trump announced tariffs on 10% on over $200 billion of products that the USA imports, which come into effect on 24th September and will increase to 25% at a later date. In response, China has said that they are going to impose a tariff on $60 billion dollars of 5% or 10% depending upon the category.

After this round, Trump still has another $267 billion dollars of imported products upon which tariffs can be applied. China has no additional products and can only increase the rates on existing products should it feel the need. Does this mean that America is about to land the knockout punch? Is there any leverage that the Chinese have? From reading the majority of the opinions and newspapers, there is certainly a growing consensus that believes China is backed into the corner.

 

Float like a butterfly

However, this underestimates China’s ability to box clever and effectively. Ms. Lovely, a professor of economics and trade with China, makes a compelling case that maybe, just maybe, China can outmaneuver Trumps aggression and strength should this fight continue for many more rounds. Her argument centers on the fact that:
a. many factories in China are foreign-owned;
b. China only adds a % of value to the supply chain;
c. China is, critically, thinking strategically.

For a start, she points out that 60% of China’s exports to the United States are incredibly produced by foreign-owned factories in China. As a result, there is no short-term solution to the tariffs because it takes many years to close and move factories based upon the structural shift required and the capital expenditure that has already been exhausted to establish the facility in the first place.

While consumer electronic products were generally removed from the list, network and router items will be covered by the tariffs. But for Beijing, Trump administration’s actions are a threat not only in purely trade terms: one of its main target is the “Made in China 2025” initiative – China’s plan to achieve global dominance in key technologies.

Ms. Lovely highlights that in the largest export sector, computers and electronics, China only adds an average of 50% of the value, thereby reducing the nominal impact of the tariffs on China. Different sectors vary in terms of the added value but the argument is sound across many sectors and softens the blow to China (though it raises additional concerns for the global economy because of its interconnected nature).

Finally, China is clearly thinking strategically and is conscious of the context in which this fight is set. China has doubled down on its commitment to its supply chains to the rest of the world and is only putting tariffs in place in response to the United States that are designed to avoid impacting the foreign-owned factories and companies.

In contrast, Trump is isolating the United States and is, based upon the above, impacting U.S. companies with facilities in China and those purchasing from China. Add to that, his rural loyalists are suffering due to the impact in the competitiveness of their exports to China and consumers are already being hit with price increases across the board (e.g. Ms Lovely, points out the 16.7% increase upon washing machines relating to the 20% hike in tariffs that Trump originally imposed).

We would add to the above that should there be a reduction in products imported from China and a material impact upon the Chinese economy, which is a real threat to China because it relies upon the capital inflows, then the RMB is likely to devalue and counter, to some extent, the increase in tariffs to the USA. That said, we do not see the Chinese Government actively devaluing their currency significantly because that would exacerbate outflows of capital and might result in a series of devaluation of currencies by other countries. Li Keqiang confirmed in a speech to the World Economic Forum in Tianjin that, “a one-way depreciation will do more harm than good for China.”

tariff battle
“Market sentiment improved after Premier Li Keqiang pledged on Tuesday that China will not engage in competitive currency devaluation, a day after Beijing and Washington plunged deeper into a trade war with more tit-for-tat tariffs.” (Reuters)

And the Winner is…

We all know that tariffs economically make no sense; they operate as a drag on GDP, are essentially a tax on the consumer and are counter to any free market analysis and, ironically in this case, the republican ideology. Whilst it is accepted not to be a major economic cause by most economists, the Smoot-Hawley legislation enacted by Congress in 1930 was certainly a contributing factor to the Great Depression. As a result of the above, the growing groundswell of lobbyists in Washington DC will continue to increase the pressure upon the administration. With the midterm elections in November, this is an administration that is going to be much more sensitive to these voices than the Chinese Communist Party in its own country.

The problem for all parties with supply chains from or through China is that we have no credible insight into the United States’ strategy. We have an unpredictable fighter in Donald Trump from whom we cannot make real assessment other than running through the various hypotheticals. We really do not know if this is an attempt to push China to address some of the clear violations of its intellectual property practices in the short term or an attempt to reduce the interdependence of the Chinese and American economies over the longer term.

At least over the next couple of years, this lack of certainty will undermine any true structural shift in supply chains from China until people are able to make a better assessment of the underlying strategy and long-term goals.

With an increased understanding of the cost of quality and other production metrics and efficiency, cost is no longer the only metric upon which our clients make strategic sourcing decisions, which is representative of the “Near Far Sourcing” strategy that we see in the market place. We typically do not see clients switch factories without seeing a significant reduction in cost of somewhere between 10% to 15% to outweigh not only production efficiencies, quality but also internal processes and the cost of making changes and developing trust and relationships.

We continue to work with our clients to explore additional opportunities from India, Vietnam and other jurisdictions in which we operate but, we would do the same without the potential of a full-blown trade war playing out because all of our clients are better positioned knowing the sourcing landscape in which they operate. We believe that we need to see more of the fight to determine the outcome and a longer-term strategy for our clients’ supply chain.

Round 2: The Battle of the two Heavy Weights Read More »

Can China Meet Millennial Consumption Demands?

millennial consumption demandMillennial Demands

Millennials. A term which has sent shudders down more than a few backs. They are known for being socially and environmentally conscious which affects what they buy and from whom. However, many companies are quick to brush off Millennials’ consumer habits, as something which will pass, thus putting off change and progression and in doing so only hastening their demise. What these companies have evidently not considered is that Millennials (in America) will soon surpass the previous largest generation becoming the largest sector of the market as a whole. According to the Pew Research Center by the year 2019, Millennials (in the United States) are expected to surpass Baby Boomers and become the largest part of the population in the America.

 

millennial consumption
According to a Viacom study there are 2.5 billion millennials (19-36 yr olds) worldwide.
Photo credits: State Farm

Millennials major concerns are social and environmental justice and price of their goods. In the world today it has become very important for companies to offer products that are customizable, cheap, sustainable, and quick produce. This makes it crucial for companies to adjust and meet the new market demands.

One of the best ways to meet the shifting manufacturing demands is to use a relatively cheap but developed industrial base. A possible solution to this could be an increase in the outsourcing of manufacturing to China. This is beneficial to companies in a number of ways and solves many of the challenges caused by this consumer majority.

 

The Social Cost of Production

First, sourcing from China is an option which will fulfill the Millennial need for conscious consumerism. Millennials desire to buy goods from companies that are sustainable and fair. One of the major social demands that millennial consumers have is that workers are treated fair and paid a livable wage.
In the past decade, Chinese factory workers have experienced increases in their hourly wages. Currently, there are rising wages and improvements to conditions in Chinese factories. For example, according to CNBC, in 2017 Sri Lanka’s average hourly wages were just 50 cents (USD) to China’s $3.60 (USD). To compound this, it also means that China’s hourly wages are more than 5 times that of India, and that its wages are more on par with countries like Portugal and South Africa . Also, some factories have introduced counseling programs and extracurricular activities, both of which will improve the standard of living for their worker.

 

Environmental Concerns

Another area that Millennials place a lot of concern is a companies impact on the environment. Millennials wants businesses to be conscious of their carbon footprint and to work with a certain degree of corporate-social responsibility.

This creates a challenge. Certain companies like Nike, might have pro-environment policies and take efforts to protect the environment, but certain manufacturers that are being sourced might not. In 2011 Greenpeace did an investigation at one of the factories that supplies Nike. What Greenpeace found was that this factory was dumping hormone altering pollutants left over from various manufacturing products into the water. Despite the fact that Nike may not have been using this facet of the company (Nike claims it was not) this displeased Greenpeace and they called for Nike and many other fashion industry leaders to clean up their acts (literally). Due to even the threat of a boycott like in the 90s, Nike fairly quickly proposed a plan to be more environmentally friendly by the year 2020. That perfectly demonstrates the power that consumers now have over companies; and this strong willed attitude concerning ethical and environmental actions of the company is only likely to increase.

More than other generations, Millennials are sensitive to sustainability and want companies to be active in the environment protection

Therefore, it is more important than ever to comply with consumer demands lest one fall victim to the Millennial industry killing machine for a perfectly preventable reason. Not only that, but the government of China itself has been putting restrictions on pollution. According to The Diplomat, in 2017 China penalized over 30,000 companies and more than 5,700 officials, and plans to continue these biennial inspections as part of their dedication to their new stricter laws and regulations concerning the environment and its protection. Chinese President Xi Jinping can be quoted saying, “The damage that humanity does to nature will ultimately harm humanity itself – this is an unavoidable rule”. This really seems to illustrate China’s new dedication to environmental reform, something Millennials are, and will continue to be, pleased with.

 

Cost and Efficiency of Chinese Manufacturing

This leads to the second reason why China can serve as the factory for Millennials, cost and efficiency. Sourcing from China will help the company provide inexpensive goods that they can distribute quickly and efficiently. Speed and accuracy are crucial, as reports have shown that Millennials despise when an order comes late and/or is incorrect with about 40% of them having this issue. According to Supply Chain Dive, they dislike it so strongly that it is likely that they will abandon their shopping cart on a website and go elsewhere. When it comes to speed specifically, 69% of the total population surveyed for one particular study would choose to go elsewhere if their order was late. If one then takes into account that it is more important to Millennials that their order be at their door quickly than previous generations (it was a main concern for this segment of the population when it came to reasons for being displeased by a delivery), then it is assured that this is not something that one can afford to ignore going forward. Therefore, it is extremely important that when procuring and shipping one makes sure it happens as quickly as possible with the accurate products. Based on this it would be prudent to source from China, as products will be inexpensive to import even with the tariffs that have been put in place.

According to Radial’s Consumer Study One-third of millennials frustrated by late deliveries

The challenges to delivering on demands by Millennial consumers is that certain demands are not always compatible with each other. For example, it is challenging for companies to meet strict regulations and also be able to provide the cheapest option for their products. One of the biggest challenges that Millennials and producers have to face is finding the balance between affordability and sustainability.
Millennials are and will continue to be a driving force in the economy for a long time. There is no point in burying one’s head in the sand and ignoring this fact. Therefore, now more than ever before it is imperative that companies listen to what this new generation of consumers wants. They want an ethical company – both environmentally and socially – as well as a company that can sell them an inexpensive product and efficiently get them their order. Finding the balance between these characteristics is centripetal to the future development of businesses and producers.

Can China Meet Millennial Consumption Demands? Read More »

“Made In China 2025” and Chinese Manufacturing

chinese manufacturing

 

Changing Manufacturing Climate in China

“Made in China” used to mean cheap, low-quality, mass produced goods. However, in today’s world things are changing and this is no longer the case. Thanks to the rapid industrial growth, wage increases, and government policy in China during the past decades, “Made in China” is taking on a new meaning.

Manufacturing in China is maturing and with this comes an increase in the quality of goods and the wages of workers. From 2011 to 2016, the average hourly wage of a factory worker in China rose by 64 percent making it $3.60. According to a report by CNBC, this puts the country’s average manufacturing wage more than five times that of India, and almost parallel with Portugal.

What do these higher wages mean for producers? The increase in wages makes the cost of manufacturing rise, it makes factory jobs more alluring, and workers require more skills to fill those jobs. All this leads to higher quality goods and a more expensive assembly process.

 

Made in China 2025

This shift is in part due to market forces, but it also comes from a government policy called the “Made in China 2025” initiative. The plan is meant to move China up the value chain in its manufacturing sector and incorporate modern technology into production. This would increase China’s industry standards, and also combat the issues associated with wage increases.

“Made in China 2025” is China’s way of upgrading its manufacturing sector in order to remain competitive and take it to the next level. It directly mirrors Germany’s “Industry 4.0” and seeks to make use of AI, robots, and the Internet of Things. China must make the transition from low-cost producer to an advanced industrialized economy or else it will be caught in a middle ground between emerging markets and the established high-tech manufacturing hubs of the world.

Currently, China relies on foreign technology for high-tech manufacturing to occur. However, the plan is for Chinese manufacturing to focus on the production and implementation of robots into the supply chain. By developing an independent high-tech sector, China will be able to make the leap from light, low-tech industry to a global leader in high-tech, high quality manufacturing.

 

manufacturing

Epson Industrial Robotic Arm. Photo Credit:untitled exhibitions.

 

The “Made in China 2025” plan sets out to innovate upon ten key sectors of industry and add robots to the manufacturing process. The ten industries include: 1) New advanced information technology; 2) Automated machine tools & robotics; 3) Aerospace and aeronautical equipment; 4) Maritime equipment and high-tech shipping; 5) Modern rail transport equipment; 6) New-energy vehicles and equipment; 7) Power equipment; 8) Agricultural equipment; 9) New materials; and 10) Biopharma and advanced medical products.

Recent developments in the global economy show China’s commitment to upgrading these sectors. In July 2018, BMW has worked out a deal with its Chinese partner, Brilliance Automotive, to expand their manufacturing operations in China, specifically focusing on electric cars.

Robotics and new technologies

According to the International Federation of Robotics, China has increased from 25 robots per 10,000 workers in 2013, to 68 per 10,000 workers in 2016, and this trend continues to grow. The implementation of robots will seek to keep productions costs low and stable, as the robots will do tedious jobs that take up a lot of time in the production process. Companies like Foxconn are leading the way, with their goal to have 30 percent automation by 2020. This focus on innovation will encourage development of automation and alternative production line strategies, which will make Chinese manufacturing more dynamic.

Although robots and automation provide many benefits there is a risk associated with job security if the development is left unregulated. The World Bank estimates that automation could threaten 77 percent of Chinese jobs, but the government and policy makers are trying to work around this. By 2020, the Chinese Ministry of Education plans to enroll 23.5 million students into a vocational program that teaches them how to operate within the new economy. By preparing the population for the economic shift, China seeks to ensure the livelihoods of the population and the safety of their jobs. If the shift away from light industry can be done smoothly, then fewer jobs will be at risk because the current state of robotics technology is not advanced enough to perform multiple general tasks, but rather it focuses on specific, small tasks – the type that work in light industry and low-tech manufacturing.

“Made in China 2025” is all part of an ongoing, market oriented trend that is reshaping Chinese manufacturing and production. The changes that will come with the new high-tech industry will increase China’s production value, and increase the levels of innovation within the manufacturing sector. This will attract new types of investment, improve the consumption and production standards in China, and increase global competition in high-tech sectors.

 

 

“Made In China 2025” and Chinese Manufacturing Read More »

EVFTA. The true meaning of the Free Trade Agreement between Europe and Vietnam

EVFTA

 

The European-Vietnam Free Trade Agreement (EVFTA) is expected to be signed in the later months of 2018. Talks concerning the trade pact ended in 2015, but according to Vietnam’s Minister of Industry Tran Tuan Anh, it took longer than normal to finalize the specifics of the deal because the European Court of Justice wanted to ensure investment protection by enacting a separate Investment Protection Agreement (IPA). As of July 2018, The EU and Vietnam have concluded the legal review, and now they await the signing and implementation of the deal.

The European Parliament describes the FTA signed with Vietnam as the most ambitious trade deal signed between the EU and a developing country. This deal will eliminate 99% of customs duties on products, it will open up the Vietnamese market to European investment, and the European Commission estimates that the agreement could increase Vietnam’s booming economy by 15% of its GDP. The impacts of this could include furthering European-Southeast Asian trade, improving Vietnam’s manufacturing and consumption standards, and supplying European companies such as Adidas and Audi with a cheap and reliable manufacturing market. The agreement has been met, but it will take some time before the effects of it are felt because it must be signed and ratified by the EU and its 28 member states.

Europe will eliminate tariffs placed on farm produce, sugar, honey, seafood, processed agricultural products, garments, textiles, footwear, and auto industry imports from Vietnam. This reduction in customs duties is expected to increase Vietnamese exports to Europe by 4-6%, and it will bring European investment into finance, automobile manufacturing, information technology, and high-tech agricultural products. The impact of this would be a diversification of Vietnam’s economy, provide a path to more sustainable economic growth, and it would help alleviate poverty.

 

 

EVFTA
The EVFTA will liberalize trade between the EU and Vietnam. Vietnamese exports such as fish, agricultural products, furniture, apparel, and footwear will enjoy no customs tax when being imported into the EU. Exports from Europe that will experience similar benefits are alcohol, automobiles, pharmaceuticals, and information technology.

 

At the beginning of the FTA talks in 2015 only 42% of Vietnam’s exports into the EU enjoyed a zero tax rate. These zero tax products were usually light industry and low-tech goods, and got this benefit because of the EU’s Generalized Scheme of Preferences (GSP), which seeks to aid developing markets by offering tax reductions. As Vietnam’s economy develops and matures the GSP will no longer be applied, so there is a need for a new system – the EVFTA. This agreement should continue the trend that is shown in the graph below of the gradual increase from 2005 to 2015 in trade between the two parties from.

 

Vietnam imports from EU have kindly increased for the last decade while its exports have greatly increased, still toward the 28 countries members of EU. Also, EU was the third main FDI partners of Vietnam in 2015 after ASEAN and Korea. Within the EU, the main partners with Vietnam in FDI were France, Germany, Netherlands and UK.

 

Highlights of the EVFTA

Through the EVFTA, the EU will liberalize 71% of its import from Vietnam starting on day one, and 99% will enter duty-free after seven years. Custom duties will be removed over a transitional period so that domestic producers can gradually adapt. Consumers from both sides will benefit from lower prices and exporters from strengthened competitiveness.

The main goal of the FTA is to facilitate exports between Vietnam and EU, many actions will be taken to achieve that goal; here are a few examples:

• Administrative fees and formalities reduced for more direct real-world trade facilitations
• Eliminate all export duties, except for a few tariff lines (TL)
• Lighter import and export licensing procedures
• No import and export restrictions allowed by both parties

A win-win situation

The FTA also represents an opportunity to increase EU exports into Vietnam for very specific and important industries that will both boost the EU economies and improve consuming standards of Vietnamese people. Cars, pharmaceutical products, alcoholic beverages will see specific trade facilitations for exports to Vietnam. It is expected that in the ten years after the passing of the deal, tariffs on European beverages being imported into Vietnam will be eliminated. This will serve to benefit many European enterprise associations and firms such as spiritsEurope, the Scotch Whisky Association (SWA), and France’s Pernod Ricard, and the Vietnamese consumers. Currently, only 19 percent of alcoholic beverages in Vietnam come from imports.

Many European companies such as, Adidas, Puma, and Daimler (Mercedes Benz) are already building additional manufacturing sites in Vietnam to take advantage of its good quality and cheap workforce, its resources. The EVTFA will increase the number of European factories and boost investments into Vietnam.

Although Vietnam has agreed to all the aspects of the FTA and IPA, there is still a ways to go for the country to be able to follow the regulations set out. In order to assist with the development of Vietnam’s legal and economic capacity, Miriam Garcia Ferrer, Head of Economics and Trade Section of the EU’s Delegation to Vietnam gave several recommendations. She emphasized the need for Vietnam to develop more mature manufacturing industries in order to promote sustainable economic growth. She also pledges Europe’s support in developing new economic sectors in the developing country. This will be accomplished because more European businesses are being attracted to Vietnam and they are bringing technology, knowledge, and expertise in certain fields.

The EVFTA will usher in an era of trade between Vietnam and Europe like never before. The new opportunities will be great, but there will also be challenges associated with doing business in a new part of the world at such high volumes. It will be centripetal that companies seeking to do business work with established businesses to find proper manufacturing links.

With eighteen years of experience in China, and ten years of experience in Vietnam, ET2C International has an extensive knowledge of the local supply-chains and manufacturing sectors in both of these countries. This trade deal presents great opportunities to companies and ET2C is committed to using our knowledge of the markets, supply-chains, and sourcing to provide benefits to all the parties involved.

 

EVFTA. The true meaning of the Free Trade Agreement between Europe and Vietnam Read More »

6 Good Reasons to Source from Vietnam

By ET2C International Inc Vietnam branch

Vietnam is one of the World factories that could fit with your needs; you can read more and more on the internet from sources like journalists, bloggers and directly from companies themselves. How is it possible for Vietnam hold that position? ET2C Industry Insight will list down for you 6 reasons to source from Vietnam.

 

 

1. Favorable geographical location

Vietnam is one of the top South-Asian countries with almost 3.500 kilometers coastline, this large cover of sea access makes it a great potential for shipping efficiencies and open doors to countries with no access to the sea such as Laos and Cambodia. Vietnam has a total of 114 seaports, 14 of which are relatively large and named as one of the keys to economic development, we can list down the three main commercial ports, Saigon port in the south, Da Nang port in the center and Hai Phong port in the north.

 

2. A young and skilled workforce in Vietnam

Vietnam can offer to companies that are willing to invest in there skilled workforce a production of higher quality products relative to other low earning countries in the region. Vietnam actually wants to remain competitive, with very low labor rates, while bringing a greater quality for an economic transformation that is why for the instance Vietnamese workers perform better in reading than workers in other low earning countries.
The industries in which the Vietnamese workforce excels in are manufacturing, IT, retail, healthcare, tourism, pharmaceutical, logistics, agriculture and e-commerce compared to our low earning countries.

 

3. Numerous positive trade agreements

Trade agreement including Vietnam have been impended in large numbers over the last decade. We can of course start with in which Vietnam is a member and has an important seat in the discussions taken. ASEAN is not only political but economic where investments, trades and shipping remain ease. Vietnam is a member of WTO since 2017 which makes trades flow faster and smoother, it is also covered by the regulation organ of WTO for any trade dispute. Finally, it is between both US and EU that Vietnam has created some economic links through the TPP recently by completing all bilateral negotiations, it has not been sanctioned yet with EVFTA, 28 members of the EU can trade freely with the most ambitious developing country, Vietnam.

 

source from vietnam
Founded in 1967, the Association of Southeast Asian Nations is a regional intergovernmental organization comprising ten Southeast Asian countries. In 1995, Vietnam joined ASEAN as the seventh member. Photo credits: Global Panorama

4. The best political stability option of the region

Vietnam is a communist country which has successfully achieved a change on its economic and business environment at the right time in 1986 through the “Doi Moi”, a political and economic innovation campaign. It is indeed possible to create foreign companies, develop them and be sustainable compared to other options in South East Asia where political stability is weaker. Vietnam is now officially one of the fastest growing countries of South East Asia with an economically robust, politically stable and rapidly growing market.

 

vietnam
Huế, Vietnam   Photo Credits: Dirk Spijkers

 

5. Great and unique production units

Vietnam is a great choice for companies willing to start sourcing and save money and time.
Small and medium companies are a perfect fit with Vietnam as working with production units from Vietnam will also allow them to purchase in small quantity. This major manufacturing hub in the ASEAN region also provides user-friendly administrative procedures for exports and imports.

 

6. Great partners for this journey

ET2C International Inc Vietnam branch will be a great match to your inquiries into Vietnam.
With more than 10 years of experience working in Vietnam, we continuously examine all local factories and sort through them to bring you the best quality at the best possible price.

 

6 Good Reasons to Source from Vietnam Read More »

Sustainability, but at what ‘cost’?

BY: Simon Archer-Perkins – Director

sustainability

Retail has and is evolving. The interaction between the consumer and the Brand has become closer. The consumer is now exposed to an array of multi-channel advertising, ‘likes’ and other targeted media advertising. It is therefore no longer good enough just to be selling a product at the right price. With all this choice, broadly the consumer now wants an in depth understanding of the Brand’s ethos – what they stand for – and how this is integrated into the product that they receive in the post the day after pressing ‘add to cart’ on the chosen company’s website.

Increasingly, one aspect of this new ‘under the hood’ perspective focuses on ‘Sustainability’ and ‘Environmental Footprint’. This appears to have been born out of the emergence of the Millennial as a consumer force the world over. This is an age group between 16-36 and it is estimated that there are 2.5 billion of them globally. Due to the widespread adoption of technology, they make purchase decisions that are more engaged and complex. There is an expectation that products can be ordered at a touch of a button, shipped (of course for free within domestic markets) direct to their home and if they do not really like the product, they can return (and again without actually paying for the return shipping). At the same time, they want to make sure that the products are manufactured in a sustainable way, are environmentally friendly (using recycled ocean plastic, or organic yarn, or packaged in natural sea-grass fibres) and still meet any functional or design needs.

63% of millennials want their employer to donate to social or ethical causes that they value. Source: Brookings.edu

There is nothing wrong with wanting sustainable products. There is nothing untoward with wanting a good environmental footprint. There is nothing incorrect with wanting Asian factory workers to be treated well by the factories who employ them. That is all commendable. In most people’s Utopia, sustainability and protection of the environment would be a given. There would be no waste, period. However, are these demands realistic?

Consumer Brands are, and have been scrambling, to promote sustainability and are increasingly providing full transparency across all their global factories whether wholly owned or third party. Pictures of the factories and the individuals who made the products are more and more commonly adorning the sustainability pages of a Brand’s website. Some companies are even moving to give consumers the choice at the point of purchase which country and factory they want to buy from. It is becoming an integral part of the decision-making process whether to buy a dress or some jeans from China or Sri Lanka. This all costs money, and some will argue money well spent.

For a Brand to properly implement a sustainability strategy it must be an innate part of their core strategy.

There is one issue that is prevalent in a lot of the conversations we have had over the past year with retailers and Brands. For all their good intentions (and they are good), the notion of the ‘sustainable Consumer’ is in fact oxymoronic. It is a contradiction. The issue that is consistently raised is that the consumer does not want to pay any more for this level of sustainability. It is a ‘given’. A part of the price they have always paid for the product, and if it is not, well, they will move to put their money in another Brand’s coffers.

For a Brand to properly implement a sustainability strategy it must be an innate part of their core strategy. They need to live and breathe it and this needs to infiltrate down through their manufacturing partners to the very product make-up. There are therefore concessions to make that will and have to cost money. The recycled pulp shoebox will cost more than the traditional version, and it will not visually look as nice, and you will not be able to use the same print but it is more sustainable, as an example.

Adidas recently revealed it has sold more than one million pairs of sneakers made from ocean plastic with its partnership with Parley. Photo Credits: designmilk

In order for the Brands to properly implement sustainability as a core strategy, the consumer must be willing to pay a little bit more. This is particularly true of emerging brands who do not have the margins or cash reserves of their established multinational competition. Key to this point is that the monies have to likewise filter down to the manufacturers and their sub-suppliers and in certain circumstances the salaries paid to the workers themselves. There is no point in requesting gold when you only are willing to pay for brass.

Sustainability starts with a decision by the consumer. They need to be prepared to pay more to ensure that it becomes an innate part of any Brand’s strategy and the investment is strategically harnessed in a way that empowers the supply chain to really innovate and deliver true sustainability.

sustainability

 

Sustainability, but at what ‘cost’? Read More »

NAFTA, THE INEVITABLE TOPIC IN THE SPOTLIGHT

By: Carolina Pocovi, Project Coordinator, ET2C Mexico
NAFTA
Source: liveindex.org

The Trump era is an antechamber full of tension and pressure in which the renegotiation rounds of the NAFTA agreement are taking place, which began last summer. In this context, the growing uncertainty regarding what will happen after the renegotiation of the agreement is on the rise and could drastically affect the growth of the Mexican economy if a good negotiation does not materialize.

This is mainly due to two factors: on the one hand, the great economic dependence on our next-door neighbor, and on the other the high degree of competitiveness and growing demand of international markets, since the internationalization process that began in Mexico more than 25 years ago, has raised the standards of commercial competition at an international level.

 

Mexico’s economic dependence with the United States

NAFTA
The relationship between the United States and Mexico, is one of the most important in the world, with a trade in goods and services that exceeds half a billion dollars annually.

In order to understand the complexity of this negotiation process, it is necessary to recognize the great importance of the economic relationship between the United States and Mexico, besides being the first commercial partner for Mexico, this relationship is one of the most important in the world, with a trade in goods and services that exceeds half a billion dollars annually. To better identify this phenomenon there are two circumstances: the number of jobs that this commercial flow produces, and the growth of the automotive manufacturing industry.

Speaking of employment, 80% of Mexican manufacturing exports are sent to the United States according to CNN and 1.5 million dollars in goods cross the borders of these countries daily. This data shows that this commercial activity encourages the continued existence of job opportunities related to everyone that converges in manufacturing, which encompass producers, large industries, marketers, logistic companies, transports, customs and more.

But perhaps the most important entry of this activity is the high percentage of exports in the automotive industry because almost half of what is sold to the United States are automobiles. If the agreement that supports the free trade area with this nation breaks down, this industry could be one of the most affected, since tariffs would increase the cost of cars to export. Another scenario that can be seen at the same time are high production costs, since also some of the inputs or auto parts of various models and brands of cars are imported to Mexico to assemble and finish the car in the national territory. That is why this framework would represent a great disadvantage for our country and could take more than one, out of the market.

 

Scenarios for the renegotiation

The NAFTA outcomes carry a global impact.

Based on the 7 rounds carried out by the three members of the treaty, the Mexican delegation has expressed that it is possible to talk about 3 possible scenarios. The first one would be that in the case that the objective of modernizing and renegotiating key aspects within NAFTA materializes, since it has not had a constant update, the pertinent modifications would come into force at the beginning of 2019.

The consequences or possible positive effects of this scenario that is postulated as the most probable would practically be reflected until next year, taking into account that the electoral period can slow the process. All this will depend equally on other factors such as the new presidency of the Bank of Mexico, the exchange rate of the peso against the dollar, and inflation, so that the “new” preferences and commercial benefits cannot be made immediately.

“El Banco de Mexico”, Photo Credits: Octavio Alonso Maya

A second scenario is the possible termination of the treaty, mainly by the United States and led by Donald Trump. In this case, a complaint letter has to be submitted and 6 months later the USA would be out of the agreement. Then trade with Canada and Mexico would be governed by the provisions of the World Trade Organization, applying the clause of the Most Favored Nation.

If this happens, there are many doubts and opinions about what Mexico could do with its 80% of exports. If the US is no longer an option, then where? This is where the great challenge lies, since although for a period of time the economy will contract very hard, diversification and the urgent search for new markets is essential. It is a matter of obliging both the Mexican businessmen and the world in general, to adapt to new circumstances and to depend less and less on certain sectors.

The third possible scenario, then, would be a “non-exhaustive” negotiation, in which minor issues are modified and dealt with; emphasizing rules of origin and keeping aside all the other chapters on the agreement that have been a discussion topic in the 3 political agendas. In the latter case, there would not really be a before and after the negotiation rounds, since it is not the objective of any of the negotiators that this scenario becomes a reality. All parties would remain strong in their own sectors and as for numbers; only the demand for seasonal products such as perishables could increase.

Taking into account all reflections and conclusions of experts and participants of these rounds is where the questions arise from the business associations and members of various committees. It could be said then that this long and uncertain process of renegotiation, attracts great business opportunities, regional products, transport networks (land, sea, and air), a prevailing technological update and physical improvement of the Mexican border’s infrastructure, among others. In the end, the fact is that there is a long way to go and it can all be done by the three North American nations.

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Influence of GST on Manufacturing sector and exports in Indian economy

By: Mark Bradley, Director

india
Detail of the Indian rupee, official currency of the Republic of India.

The manufacturing sector has been a major economic driver for many developing countries across the world. However India’s progress had been seen as lackluster due to a complex tax system, bureaucracy and a complex infrastructure.

Prior to the introduction of GST, manufacturing had been close to stagnation and the Indian government realizing the significance of this sector increased investments. The heavily publicized ‘ Made In India ‘ initiative was seen as a way in which the Modi administration looked to provide opportunities for domestic entrepreneurs and international investors with full transparency in the required compliances.

exports in india
An Indian woman employee works at a manufacturing facility in Narasapura, Bangalore, India.  Source: huffingtonpost.in

 

This initiative also sought simplification and there was a general realization that the manufacturing sector needed strategic reforms to alleviate the situation. This was how GST was viewed by the Modi government as essential for implementation. Through GST the multi-layered indirect system that was in place could be replaced with a unified system that leads to a reduction in the flow of taxes. This has produced a synergy within the manufacturing sector.

It is a modern tax reform that has led to growth and increased opportunities for manufacturing at the same time encouraging organisations to readjust hold ups in production time and issues related to supply chain, compliance and logistics.

 

GST Rates Lowered Again in GST Council 25th Meeting. Source: gststation.in

 

Manufacturing is a very competitive industry and reducing the cost of production at the same time increasing value for customers has been seen as a challenge to justify the success of the new taxation scheme, but the previous indirect tax schemes prevented central tax credits over interstate taxes and vice versa. GST has through tax reduction been able to contribute to the lowering of costs.

 

It is still very early to conclude how successful GST can be as the current legal requirements and procedures are seen to be complicated and a hindrance when filing returns. It seems that the key to making a success of GST could be to prioritise the objectives and not do too much with one instrument. GST was projected and implemented and as alluded to earlier to be a cross state credit on all taxes to assist manufacturing. Indian economists have commented that there needs to be a focus for fine tuning in order to achieve the objective smoothly and this should also lead to greater tax compliance within India.

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For China, All Roads (and Belts) Lead to Europe

By: Rafał Grabowski, Key Account Manager, ET2C Poland

 

China Railway Express containers bound for Europe Source: CFP
China Railway Express containers bound for Europe Source: CFP

 

                     In 2013, a great idea was created: connecting China to Europe by land and developing trasnsport routes that would be able to compete with sea and air routes. The Belt and Road Initiative (BRI, 一带一路in Chinese), as the project was branded, would become the largest infrastructural project in the  history of  the world.

                     The Belt and Road Initiative, also sometimes called ”new Silk Road”, represents a envisioned network of transport corridors that would link China with Europe. This means construction or upgrading of railway trade connections, especially between Europe and Asia, including high speed railways, roads, ports and airports, as well as the creation of the transmission infrastructure (oil pipelines, gas pipelines) and telecommunications. Currently, only 3.5% of Chinese exports goes to the European Union by road. Its main advantage is the cost substantially lower than air transport and significantly shorter time than its maritime alternative. To support the project, Chinese authorities have created New Silk Road Fund with an initial capital of USD 40 billion and is being realized on the basis of cooperation with partners from Europe and Asia.

 

Belt & Road Initiative
Source: The Economist

 

                        Due to its size and location, Poland is seen by China as the most important country in central Europe. This is why a proposal to position Poland as a logistic center of Europe and fully utilize the BRI benefits was created in the IMF-supported project Poland 3.0, which is envisioned an infrastructural project which should help accelerate development of transportation routes and relevant infrastructure in central Europe. It is also the largest cross-border infrastructure project in Europe, implemented through clusters and to the combination of Polish rivers, motorways and railways in one plane of multimodal transport, the construction of a Transnational logistics center in Gorzyczkach, and the BRI with the planned, multimodal logistics center.

China’s president Xi Jinping and Polish preseident Andrzej Duda in June, 2016
China’s president Xi Jinping and Polish president Andrzej Duda in June, 2016 Source: Reuters

 

16+1 Initiative

 

                          Poland is not the only regional country included in the project. Fifteen more countries, under the the 16+1 Initiative by China, are planning at intensifying and expanding cooperation with the Asian giant in the fields of investments, transport, finance, science, education, and culture. This includes 11 EU member states and 5 EU candidates.

 

Source: European Council on Foreign Relations
Source: European Council on Foreign Relations
  • Albania
  • Bosnia and Herzegovina
  • Bulgaria
  • Croatia
  • Czech Republic
  • Estonia
  • Hungary
  • Latvia
  • Lithuania
  • FYR Macedonia
  • Montenegro
  • Poland
  • Romania
  • Serbia
  • Slovakia
  • Slovenia

 

                      In the framework of the initiative, China has defined three potential priority areas for economic cooperation: infrastructure, high technologies, and green technologies.

                      The first 16+1 Summit was held in Warsaw, Poland, in 2012. At the event, the Prime Minister of China announced a comprehensive initiative on cooperation with 16 Central and Eastern European countries, entitled China’s Twelve Measures for Promoting Friendly Cooperation with Central and Eastern European Countries, which is the framework document for the 16+1 format. This was followed by summits in Bucharest, Romania (2013), Belgrade, Serbia (2014), Suzhou, China (2015) and Riga, Latvia (2016).


The BRI and Western
Businesses

                      The Belt & Road Initiative contains two key parts: a land-based “belt” from China to Europe, evoking old Silk Road trade paths and a “road” referring to ancient maritime routes. The initiative should span over 65 countries and the WPC experts estimate the infrastructural investment needs in the region to be valued at over USD 900 billion in the next 10 years. Western multinationals, spotting a bonanza, are selling billions of dollars of equipment, technology and services to Chinese firms building along it.

                      For example, the US-based General Electric (GE) made sales of USD 2.3 billion in equipment orders from the BRI projects in 2016, almost three times more than the previous year. John Rice, the firm’s vice-chair, expects the firm to enjoy double-digit growth in revenues along the BRI in coming years. Other firms, such as Caterpillar, Honeywell, and ABB, global engineering giants, DHL, a logistics company, Linde and BASF, two industrial gas and chemicals  manufacturers, and Maersk Group, a shipping firm, rattle off lists of BRI projects. Deutsche Bank has structured eight trade deals around it and has an agreement with the China Development Bank, one of China’s policy lenders, to fund several BRI schemes.

                      The important opportunities are not missed by any key players. Jean-Pascal Tricoire, the Hong Kong-based chief executive of Schneider Electric, a French energy-services firm, says that for his company Belt & Road Initiative is one of the most important plans of this century so far. Honeywell has recently formed a team called “East to Rest” that manages sales and marketing to mainland firms that are expanding abroad. As a goateed singer in Xinhua’s music video promises Chinese viewers, “when Belt and Road reaches Europe, Europe’s red wine is delivered to the doorstep half a month earlier”. For years to come, Belt & Road Initiative looks likely to be the toast of Western boardrooms, too.

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The Qatar Crisis: New Trade Opportunities?

By: Zuhal Sari, Key Account Manager, ET2C Turkey

Doha at night

 

                    Turkish Minister of Customs Bulent Tufenkci said that since the beginning of June this year, the country has exported goods and services valued at $32.5 million to Qatar – three times more than in the same period in 2016. Out of this value, $12.5 million went on food exports.

                    What exactly is going on? Saudi Arabia, United Arab Emirates, Egypt and Bahrain have accused Qatar of supporting terrorism and unacceptable foreign policies and cut the diplomatic relations with the fellow-member of the Gulf Countries Council (GCC). The sanctions against Qatar did not involve only severing diplomatic ties: its neighbours imposed a full trade embargo. All products from Saudi Arabia, UAE, Egypt and Bahrain disappeared from the shelves of Qatari supermarkets over night. This has opened new opportunities for businesses from other markets, especially the ones politically and culturally close to Qatar like Turkey and Iran. According to the Turkish and Qatari governments, Turkish companies have exported goods valued at over $20 million with over 200 cargo flights. New joint investment projects are now being planned as well.

                   The success did not come over night though. In 2016, Turkey exported goods valued at $439 million to Qatar, while the imports from the Gulf partner were valued at $271 million, primarily in the electronics sector. Turkish exports in aviation and defense surged 400 percent to $52.2 million, with the total share of Qatari imports in this sector rising to 25 percent. In addition, in the first five months of 2017, exports of jewelry, automotive parts and ready-to-wear goods rose by 50 percent.

Turkish Chicken

                        Then in June this year new opportunities opened up. Although Qatar is a liquefied natural gas exporter, 90% of its food needs are satisfied through imports. That is why the imposed trade embargo by Saudi Arabia, UAE, Bahrain an Egypt has emptied the shelves of supermarkets in Qatar. However, it did not take long for these shelves to be filled with food and beverages from Turkey and Iran, delivered by cargo planes, invoking not so distant memory of Berlin Airlift (Jun, 1948 – Sep, 1949), during which the West Allies airlifted almost 9000 tones of goods to the residents of West Berlin which was under blockade. This does not mean that the Turkish government plans to stop at food exports. After acquiring market positions for meat, poultry, dairy products, fresh fruit and vegetables, it plans to focus on the expansion in electronics, defense and civil aviation sectors.

Opportunities for the companies based in Europe, Asia and the Americas

                        Of course, everything said above does not only refer to Turkey and the businesses based in this country. The newly-created opportunities in Qatar now exist for companies from other markets as well. Although relatively small, Qatar is one of the wealthiest countries in the region and its trade volume is significant. This is why starting and expanding business operations for companies from countries not involved in the dispute can result in acquiring market positions that are to be kept and maintained even when the crisis ends. The Qatari needs are significant: before the dispute, the imports from the GCC countries included chemical products, consumer goods, heavy machinery and metal products. The trade embargo means that these imports are not available anymore from the GCC countries, leaving the opportunity for others – Turkey, European Union, China, USA, Russia, Indonesia and others.

                       However, one has to move fast. The crisis, although not resolved yet, is not expected to last for long and the opportunity to acquire these market positions will not last for long. The Turkish government and companies have been very active in fully exploiting these opportunities. How about you?

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