Job Responsibilities
1. Store and Listing Optimization
- Conduct in-depth research and optimization of product keywords, titles, bullet points, A+ content, product videos, and listing copy to improve traffic and conversion rates.
- Plan, coordinate, and follow up on visual assets, including product images and videos, to enhance listing quality and page appeal.
2. Advertising and Promotion Strategy
- Independently develop monthly and quarterly advertising budgets and campaign strategies across Sponsored Products, Sponsored Brands, and Sponsored Display.
- Build and manage advertising campaigns, optimize keyword targeting, adjust bidding strategies, and analyze advertising reports.
- Monitor key performance metrics such as ACOS, CTR, CVR, and ROAS to continuously improve advertising efficiency.
- Use promotional tools such as off-site promotions, Vine, and other Amazon programs to support sales growth.
3. Inventory and Supply Chain Coordination
- Develop effective inventory planning and replenishment strategies to avoid stockouts and excess inventory.
- Work closely with supply chain and procurement teams to track shipments, replenishment progress, and FBA inventory.
- Create shipment plans, manage FBA-related issues, and support inventory dispute resolution.
- Monitor key cost factors, including first-mile logistics, storage fees, and other operational costs.
4. Data Analysis and Business Insights
- Use Amazon Seller Central reports, Brand Analytics, Opportunity Explorer, and other tools to monitor daily business performance.
- Prepare weekly and monthly reports covering sales, traffic, advertising, inventory, and market performance.
- Identify business issues through data analysis and propose practical improvement plans.
- Track market trends and competitor activity to support product optimization and new product development.
5. Account Health and Risk Management
- Maintain strong store performance and ensure account health and compliance with Amazon policies.
- Handle or support customer service issues, negative reviews, A-to-Z claims, intellectual property complaints, and other account-related risks.
6. Market Scope
- Responsible for cross-border export operations, including international warehouses and Amazon US and European marketplaces.
Job Requirements
- Bachelor’s degree or above.
- Minimum 5 years of Amazon platform operations experience.
- Proven experience independently managing a complete product line or brand store.
- Able to provide previous performance data, such as sales revenue, profit margin, market ranking, or other operational results.
- Proficient in all core modules of Amazon Seller Central, with strong knowledge of Amazon platform rules and policies.
- Strong English listing writing and email communication skills; CET-4, CET-6, or equivalent English proficiency preferred.
- Strong sense of responsibility, self-motivation, and problem-solving ability.
- Familiarity with the European marketplace is preferred.
- Experience supporting new product development and market research is preferred.
Diversity, Equity and Inclusion
At ET2C International, we are committed to building a diverse, equitable, and inclusive workplace. We welcome applications from all backgrounds and strive to ensure every candidate is treated fairly and respectfully throughout the recruitment process. We believe that diverse perspectives, experiences, and ideas strengthen our team and drive our success.
