About ET2C International

ET2C International is a global sourcing and supply chain solutions company with offices across China, Vietnam, India, Turkey, Mexico, the United Kingdom and the United States.

We support international brands, retailers, importers, distributors and manufacturers with sourcing, procurement, supplier management, quality assurance and supply chain solutions across Asia and beyond.

Our mission is to help businesses develop reliable, competitive and efficient global supply chains through professional sourcing expertise and strong supplier networks.

About the Role

ET2C International is seeking an ambitious, commercially driven and results-oriented Sales Manager to join our Shanghai office.

This is a dedicated new business development and sales role, focused on identifying opportunities, acquiring new customers, building strategic relationships and generating revenue.

The successful candidate will be a proactive sales professional who enjoys prospecting, engaging decision-makers, developing commercial opportunities and closing deals.

You will work with international businesses seeking sourcing, procurement, quality assurance and supply chain solutions. ET2C’s experienced sourcing, merchandising, quality control and logistics teams will support service delivery, allowing you to focus primarily on winning new business and developing long-term customer relationships.

Key Responsibilities

1. New Business Development

• Identify, prospect and develop new B2B sales opportunities across relevant industries and international markets.

• Proactively approach potential customers, including brands, retailers, importers, distributors and manufacturers.

• Build a strong pipeline of qualified prospects through targeted business development activities.

• Identify companies seeking international sourcing, procurement, supplier management and supply chain solutions.

• Research potential customers to understand their business models, sourcing requirements and commercial challenges.

• Develop effective outreach strategies to generate new business opportunities.

• Take ownership of the sales process from initial prospecting through negotiation and contract closure.

2. Lead Generation & Prospecting

• Generate qualified leads through multiple channels, including:

  • Cold calling and direct outreach

  • Email prospecting

  • LinkedIn networking and prospecting

  • Professional networking

  • Customer referrals

  • Trade shows and exhibitions

  • Industry conferences and business events

• Identify and engage relevant decision-makers, including procurement managers, sourcing directors, supply chain leaders, business owners and senior executives.

• Qualify potential customers based on business requirements, commercial opportunities and suitability for ET2C’s services.

• Maintain consistent prospecting activity to support a sustainable sales pipeline.

• Develop new opportunities independently rather than relying solely on inbound enquiries.

3. Consultative Sales & Client Engagement

• Conduct discovery meetings with prospective customers to understand their sourcing and supply chain challenges.

• Identify customer requirements relating to:

  • Product sourcing

  • Supplier identification and management

  • Procurement

  • Quality assurance and quality control

  • Manufacturing

  • International supply chain operations

  • Buying office solutions

• Present ET2C’s services and explain how they address customer requirements.

• Develop commercially relevant solutions in collaboration with internal teams.

• Build trust and credibility with prospective customers through professional communication and a consultative sales approach.

• Establish and maintain relationships with key stakeholders and decision-makers.

4. Sales Pipeline & CRM Management

• Develop and maintain a healthy pipeline of qualified sales opportunities.

• Manage prospects through the full sales cycle, from initial contact to contract closure.

• Maintain accurate and up-to-date customer information, sales activities and opportunities within the company’s CRM system.

• Track sales progress, follow-up activities and anticipated deal closures.

• Prepare regular pipeline updates and sales forecasts for management.

• Identify obstacles within the sales process and implement appropriate actions to improve conversion.

• Maintain strong follow-up discipline to maximise opportunities.

5. Commercial Proposals & Negotiation

• Prepare and present professional commercial proposals tailored to prospective customers.

• Explain ET2C’s service offering, commercial value and proposed solutions.

• Coordinate with relevant internal teams to ensure proposals accurately reflect service capabilities.

• Negotiate commercial terms and agreements with prospective customers.

• Address customer objections and commercial concerns professionally.

• Drive opportunities toward successful contract closure.

• Ensure new customer agreements are appropriately communicated to internal teams.

6. Customer Acquisition & Onboarding

• Convert qualified sales opportunities into new ET2C customers.

• Work closely with Sourcing, Merchandising, Quality Control, Logistics and other relevant teams to support successful customer onboarding.

• Ensure customer expectations, commercial commitments and service requirements are clearly communicated.

• Facilitate a professional handover from the sales process to operational delivery.

• Build strong initial customer relationships that support long-term business opportunities.

7. Sales Targets & Revenue Growth

• Take ownership of agreed sales targets and business development objectives.

• Consistently work toward achieving and exceeding revenue and customer acquisition targets.

• Monitor individual sales performance and identify opportunities for improvement.

• Prioritise commercially valuable opportunities.

• Contribute directly to ET2C’s business growth through successful new customer acquisition.

• Maintain a results-driven approach focused on measurable sales outcomes.

8. Market Intelligence & Business Opportunities

• Monitor market developments, customer sourcing trends and industry opportunities.

• Identify businesses that may benefit from ET2C’s international sourcing and supply chain capabilities.

• Gather insights from prospective customers regarding market challenges and changing procurement requirements.

• Share relevant commercial intelligence with management and internal teams.

• Identify potential new customer segments and business development opportunities.

Candidate Requirements

Essential Experience & Qualifications

• Minimum 2–3 years of experience in B2B sales, business development or a related commercial role.

• Demonstrated success in acquiring new customers.

• Proven track record of achieving or exceeding sales targets.

• Experience managing the sales cycle from prospecting through negotiation and closure.

• Strong communication, presentation and negotiation skills.

• Strong written and spoken English.

• Confidence communicating with senior business leaders and procurement decision-makers.

• Ability to independently generate leads and develop new business opportunities.

Preferred Industry Experience

Experience in one or more of the following sectors would be advantageous:

• Global sourcing and procurement

• Manufacturing

• International trade

• Supply chain management

• Quality assurance and quality control services

• Logistics

• Trading companies

• Buying offices

• B2B consulting or professional services

Previous experience working for a sourcing company, trading company, procurement organisation or buying office in a sales or business development capacity is particularly relevant.

Additional Advantages

• Existing professional network of international buyers, importers, retailers, distributors or manufacturers.

• Experience working in an international business environment.

• Additional language skills.

• Familiarity with CRM systems and sales pipeline management.

• Experience using LinkedIn and other professional channels for B2B prospecting.

Personal Attributes

The ideal candidate will demonstrate:

• Hunter mentality: A genuine passion for identifying opportunities and winning new business.

• Self-motivation: Ability to independently develop opportunities and maintain consistent sales activity.

• Results orientation: Strong focus on customer acquisition, revenue generation and achieving targets.

• Commercial awareness: Ability to identify customer needs and communicate compelling business value.

• Confidence: Comfortable approaching business owners, senior executives and procurement decision-makers.

• Resilience: Ability to manage rejection, overcome objections and remain focused on results.

• Entrepreneurial mindset: Proactive approach to developing new markets and opportunities.

• Relationship building: Ability to establish trust with people from different professional and cultural backgrounds.

• Communication: Strong interpersonal, presentation and negotiation skills.

• Accountability: Willingness to take ownership of sales performance and commitments.

Key Performance Indicators (KPIs)

Success in this role will be assessed through:

• New business opportunities generated.

• Qualified leads and prospecting activity.

• Sales pipeline development and value.

• New customer acquisition.

• Sales conversion rates.

• Revenue generated from new customers.

• Achievement of agreed sales targets.

• Accuracy of CRM records and sales forecasts.

• Effectiveness of commercial proposals and negotiations.

• Successful customer onboarding and internal handover.

Compensation & Benefits

ET2C International offers:

• Competitive base salary.

• Uncapped sales commission structure.

• Performance-based bonuses.

• Career development opportunities within an international organisation.

• Opportunity to work with global customers across multiple industries.

• Support from experienced sourcing, merchandising, quality control and logistics teams.

Who Should Apply?

We welcome applications from ambitious sales professionals who enjoy building relationships, opening doors and winning new business.

If you have a proven ability to acquire B2B customers, thrive in a target-driven environment and want to be rewarded for your sales performance, we encourage you to apply.

Applications are welcome from both local and international candidates.

Equal Opportunities & Inclusion

At ET2C International, we are committed to building a diverse, equitable and inclusive workplace.

We welcome applications from candidates of all backgrounds and strive to ensure every applicant is treated fairly, professionally and respectfully throughout our recruitment process.

We believe that a wide range of perspectives, experiences and ideas makes our team stronger and drives our continued success.