China Archives - Page 2 of 2 - ET2C International

Round 2: The Battle of the two Heavy Weights

tariff battle

As the bell rings to mark the end of the 2nd round of the bout between the United States and China, there are still no real insights into the fighters’ respective strategies nor which is going to be able to outmaneuver the other. The crowd is understandably nervous about the reverberations of both the fight and the outcome and its impact upon them.Talks concerning the trade pact ended in 2015, but according to Vietnam’s Minister of Industry Tran Tuan Anh, it took longer than normal to finalize the specifics of the deal because the European Court of Justice wanted to ensure investment protection by enacting a separate Investment Protection Agreement (IPA).

 

Statistics

China, with its 1.34 billion people versus the United States’ meager 311 million people, remains the underdog because of the relative size of economies and trade deficit. In 2017, the GDP of the USA was $19.4 trillion versus China’s GDP of $12.2 trillion. In terms of trade, the USA has imported $529 billion on a rolling 12-month basis and China, in stark contrast, has imported $135 billion over the same period. Therefore, there is no doubt that the USA can certainly punch harder because of the levers that it can pull. Trump is relying upon this clout and it is playing out in the latest round of tariffs. On 17th September, Trump announced tariffs on 10% on over $200 billion of products that the USA imports, which come into effect on 24th September and will increase to 25% at a later date. In response, China has said that they are going to impose a tariff on $60 billion dollars of 5% or 10% depending upon the category.

After this round, Trump still has another $267 billion dollars of imported products upon which tariffs can be applied. China has no additional products and can only increase the rates on existing products should it feel the need. Does this mean that America is about to land the knockout punch? Is there any leverage that the Chinese have? From reading the majority of the opinions and newspapers, there is certainly a growing consensus that believes China is backed into the corner.

 

Float like a butterfly

However, this underestimates China’s ability to box clever and effectively. Ms. Lovely, a professor of economics and trade with China, makes a compelling case that maybe, just maybe, China can outmaneuver Trumps aggression and strength should this fight continue for many more rounds. Her argument centers on the fact that:
a. many factories in China are foreign-owned;
b. China only adds a % of value to the supply chain;
c. China is, critically, thinking strategically.

For a start, she points out that 60% of China’s exports to the United States are incredibly produced by foreign-owned factories in China. As a result, there is no short-term solution to the tariffs because it takes many years to close and move factories based upon the structural shift required and the capital expenditure that has already been exhausted to establish the facility in the first place.

While consumer electronic products were generally removed from the list, network and router items will be covered by the tariffs. But for Beijing, Trump administration’s actions are a threat not only in purely trade terms: one of its main target is the “Made in China 2025” initiative – China’s plan to achieve global dominance in key technologies.

Ms. Lovely highlights that in the largest export sector, computers and electronics, China only adds an average of 50% of the value, thereby reducing the nominal impact of the tariffs on China. Different sectors vary in terms of the added value but the argument is sound across many sectors and softens the blow to China (though it raises additional concerns for the global economy because of its interconnected nature).

Finally, China is clearly thinking strategically and is conscious of the context in which this fight is set. China has doubled down on its commitment to its supply chains to the rest of the world and is only putting tariffs in place in response to the United States that are designed to avoid impacting the foreign-owned factories and companies.

In contrast, Trump is isolating the United States and is, based upon the above, impacting U.S. companies with facilities in China and those purchasing from China. Add to that, his rural loyalists are suffering due to the impact in the competitiveness of their exports to China and consumers are already being hit with price increases across the board (e.g. Ms Lovely, points out the 16.7% increase upon washing machines relating to the 20% hike in tariffs that Trump originally imposed).

We would add to the above that should there be a reduction in products imported from China and a material impact upon the Chinese economy, which is a real threat to China because it relies upon the capital inflows, then the RMB is likely to devalue and counter, to some extent, the increase in tariffs to the USA. That said, we do not see the Chinese Government actively devaluing their currency significantly because that would exacerbate outflows of capital and might result in a series of devaluation of currencies by other countries. Li Keqiang confirmed in a speech to the World Economic Forum in Tianjin that, “a one-way depreciation will do more harm than good for China.”

tariff battle
“Market sentiment improved after Premier Li Keqiang pledged on Tuesday that China will not engage in competitive currency devaluation, a day after Beijing and Washington plunged deeper into a trade war with more tit-for-tat tariffs.” (Reuters)

And the Winner is…

We all know that tariffs economically make no sense; they operate as a drag on GDP, are essentially a tax on the consumer and are counter to any free market analysis and, ironically in this case, the republican ideology. Whilst it is accepted not to be a major economic cause by most economists, the Smoot-Hawley legislation enacted by Congress in 1930 was certainly a contributing factor to the Great Depression. As a result of the above, the growing groundswell of lobbyists in Washington DC will continue to increase the pressure upon the administration. With the midterm elections in November, this is an administration that is going to be much more sensitive to these voices than the Chinese Communist Party in its own country.

The problem for all parties with supply chains from or through China is that we have no credible insight into the United States’ strategy. We have an unpredictable fighter in Donald Trump from whom we cannot make real assessment other than running through the various hypotheticals. We really do not know if this is an attempt to push China to address some of the clear violations of its intellectual property practices in the short term or an attempt to reduce the interdependence of the Chinese and American economies over the longer term.

At least over the next couple of years, this lack of certainty will undermine any true structural shift in supply chains from China until people are able to make a better assessment of the underlying strategy and long-term goals.

With an increased understanding of the cost of quality and other production metrics and efficiency, cost is no longer the only metric upon which our clients make strategic sourcing decisions, which is representative of the “Near Far Sourcing” strategy that we see in the market place. We typically do not see clients switch factories without seeing a significant reduction in cost of somewhere between 10% to 15% to outweigh not only production efficiencies, quality but also internal processes and the cost of making changes and developing trust and relationships.

We continue to work with our clients to explore additional opportunities from India, Vietnam and other jurisdictions in which we operate but, we would do the same without the potential of a full-blown trade war playing out because all of our clients are better positioned knowing the sourcing landscape in which they operate. We believe that we need to see more of the fight to determine the outcome and a longer-term strategy for our clients’ supply chain.

Round 2: The Battle of the two Heavy Weights Read More »

Can China Meet Millennial Consumption Demands?

millennial consumption demandMillennial Demands

Millennials. A term which has sent shudders down more than a few backs. They are known for being socially and environmentally conscious which affects what they buy and from whom. However, many companies are quick to brush off Millennials’ consumer habits, as something which will pass, thus putting off change and progression and in doing so only hastening their demise. What these companies have evidently not considered is that Millennials (in America) will soon surpass the previous largest generation becoming the largest sector of the market as a whole. According to the Pew Research Center by the year 2019, Millennials (in the United States) are expected to surpass Baby Boomers and become the largest part of the population in the America.

 

millennial consumption
According to a Viacom study there are 2.5 billion millennials (19-36 yr olds) worldwide.
Photo credits: State Farm

Millennials major concerns are social and environmental justice and price of their goods. In the world today it has become very important for companies to offer products that are customizable, cheap, sustainable, and quick produce. This makes it crucial for companies to adjust and meet the new market demands.

One of the best ways to meet the shifting manufacturing demands is to use a relatively cheap but developed industrial base. A possible solution to this could be an increase in the outsourcing of manufacturing to China. This is beneficial to companies in a number of ways and solves many of the challenges caused by this consumer majority.

 

The Social Cost of Production

First, sourcing from China is an option which will fulfill the Millennial need for conscious consumerism. Millennials desire to buy goods from companies that are sustainable and fair. One of the major social demands that millennial consumers have is that workers are treated fair and paid a livable wage.
In the past decade, Chinese factory workers have experienced increases in their hourly wages. Currently, there are rising wages and improvements to conditions in Chinese factories. For example, according to CNBC, in 2017 Sri Lanka’s average hourly wages were just 50 cents (USD) to China’s $3.60 (USD). To compound this, it also means that China’s hourly wages are more than 5 times that of India, and that its wages are more on par with countries like Portugal and South Africa . Also, some factories have introduced counseling programs and extracurricular activities, both of which will improve the standard of living for their worker.

 

Environmental Concerns

Another area that Millennials place a lot of concern is a companies impact on the environment. Millennials wants businesses to be conscious of their carbon footprint and to work with a certain degree of corporate-social responsibility.

This creates a challenge. Certain companies like Nike, might have pro-environment policies and take efforts to protect the environment, but certain manufacturers that are being sourced might not. In 2011 Greenpeace did an investigation at one of the factories that supplies Nike. What Greenpeace found was that this factory was dumping hormone altering pollutants left over from various manufacturing products into the water. Despite the fact that Nike may not have been using this facet of the company (Nike claims it was not) this displeased Greenpeace and they called for Nike and many other fashion industry leaders to clean up their acts (literally). Due to even the threat of a boycott like in the 90s, Nike fairly quickly proposed a plan to be more environmentally friendly by the year 2020. That perfectly demonstrates the power that consumers now have over companies; and this strong willed attitude concerning ethical and environmental actions of the company is only likely to increase.

More than other generations, Millennials are sensitive to sustainability and want companies to be active in the environment protection

Therefore, it is more important than ever to comply with consumer demands lest one fall victim to the Millennial industry killing machine for a perfectly preventable reason. Not only that, but the government of China itself has been putting restrictions on pollution. According to The Diplomat, in 2017 China penalized over 30,000 companies and more than 5,700 officials, and plans to continue these biennial inspections as part of their dedication to their new stricter laws and regulations concerning the environment and its protection. Chinese President Xi Jinping can be quoted saying, “The damage that humanity does to nature will ultimately harm humanity itself – this is an unavoidable rule”. This really seems to illustrate China’s new dedication to environmental reform, something Millennials are, and will continue to be, pleased with.

 

Cost and Efficiency of Chinese Manufacturing

This leads to the second reason why China can serve as the factory for Millennials, cost and efficiency. Sourcing from China will help the company provide inexpensive goods that they can distribute quickly and efficiently. Speed and accuracy are crucial, as reports have shown that Millennials despise when an order comes late and/or is incorrect with about 40% of them having this issue. According to Supply Chain Dive, they dislike it so strongly that it is likely that they will abandon their shopping cart on a website and go elsewhere. When it comes to speed specifically, 69% of the total population surveyed for one particular study would choose to go elsewhere if their order was late. If one then takes into account that it is more important to Millennials that their order be at their door quickly than previous generations (it was a main concern for this segment of the population when it came to reasons for being displeased by a delivery), then it is assured that this is not something that one can afford to ignore going forward. Therefore, it is extremely important that when procuring and shipping one makes sure it happens as quickly as possible with the accurate products. Based on this it would be prudent to source from China, as products will be inexpensive to import even with the tariffs that have been put in place.

According to Radial’s Consumer Study One-third of millennials frustrated by late deliveries

The challenges to delivering on demands by Millennial consumers is that certain demands are not always compatible with each other. For example, it is challenging for companies to meet strict regulations and also be able to provide the cheapest option for their products. One of the biggest challenges that Millennials and producers have to face is finding the balance between affordability and sustainability.
Millennials are and will continue to be a driving force in the economy for a long time. There is no point in burying one’s head in the sand and ignoring this fact. Therefore, now more than ever before it is imperative that companies listen to what this new generation of consumers wants. They want an ethical company – both environmentally and socially – as well as a company that can sell them an inexpensive product and efficiently get them their order. Finding the balance between these characteristics is centripetal to the future development of businesses and producers.

Can China Meet Millennial Consumption Demands? Read More »

“Made In China 2025” and Chinese Manufacturing

chinese manufacturing

 

Changing Manufacturing Climate in China

“Made in China” used to mean cheap, low-quality, mass produced goods. However, in today’s world things are changing and this is no longer the case. Thanks to the rapid industrial growth, wage increases, and government policy in China during the past decades, “Made in China” is taking on a new meaning.

Manufacturing in China is maturing and with this comes an increase in the quality of goods and the wages of workers. From 2011 to 2016, the average hourly wage of a factory worker in China rose by 64 percent making it $3.60. According to a report by CNBC, this puts the country’s average manufacturing wage more than five times that of India, and almost parallel with Portugal.

What do these higher wages mean for producers? The increase in wages makes the cost of manufacturing rise, it makes factory jobs more alluring, and workers require more skills to fill those jobs. All this leads to higher quality goods and a more expensive assembly process.

 

Made in China 2025

This shift is in part due to market forces, but it also comes from a government policy called the “Made in China 2025” initiative. The plan is meant to move China up the value chain in its manufacturing sector and incorporate modern technology into production. This would increase China’s industry standards, and also combat the issues associated with wage increases.

“Made in China 2025” is China’s way of upgrading its manufacturing sector in order to remain competitive and take it to the next level. It directly mirrors Germany’s “Industry 4.0” and seeks to make use of AI, robots, and the Internet of Things. China must make the transition from low-cost producer to an advanced industrialized economy or else it will be caught in a middle ground between emerging markets and the established high-tech manufacturing hubs of the world.

Currently, China relies on foreign technology for high-tech manufacturing to occur. However, the plan is for Chinese manufacturing to focus on the production and implementation of robots into the supply chain. By developing an independent high-tech sector, China will be able to make the leap from light, low-tech industry to a global leader in high-tech, high quality manufacturing.

 

manufacturing

Epson Industrial Robotic Arm. Photo Credit:untitled exhibitions.

 

The “Made in China 2025” plan sets out to innovate upon ten key sectors of industry and add robots to the manufacturing process. The ten industries include: 1) New advanced information technology; 2) Automated machine tools & robotics; 3) Aerospace and aeronautical equipment; 4) Maritime equipment and high-tech shipping; 5) Modern rail transport equipment; 6) New-energy vehicles and equipment; 7) Power equipment; 8) Agricultural equipment; 9) New materials; and 10) Biopharma and advanced medical products.

Recent developments in the global economy show China’s commitment to upgrading these sectors. In July 2018, BMW has worked out a deal with its Chinese partner, Brilliance Automotive, to expand their manufacturing operations in China, specifically focusing on electric cars.

Robotics and new technologies

According to the International Federation of Robotics, China has increased from 25 robots per 10,000 workers in 2013, to 68 per 10,000 workers in 2016, and this trend continues to grow. The implementation of robots will seek to keep productions costs low and stable, as the robots will do tedious jobs that take up a lot of time in the production process. Companies like Foxconn are leading the way, with their goal to have 30 percent automation by 2020. This focus on innovation will encourage development of automation and alternative production line strategies, which will make Chinese manufacturing more dynamic.

Although robots and automation provide many benefits there is a risk associated with job security if the development is left unregulated. The World Bank estimates that automation could threaten 77 percent of Chinese jobs, but the government and policy makers are trying to work around this. By 2020, the Chinese Ministry of Education plans to enroll 23.5 million students into a vocational program that teaches them how to operate within the new economy. By preparing the population for the economic shift, China seeks to ensure the livelihoods of the population and the safety of their jobs. If the shift away from light industry can be done smoothly, then fewer jobs will be at risk because the current state of robotics technology is not advanced enough to perform multiple general tasks, but rather it focuses on specific, small tasks – the type that work in light industry and low-tech manufacturing.

“Made in China 2025” is all part of an ongoing, market oriented trend that is reshaping Chinese manufacturing and production. The changes that will come with the new high-tech industry will increase China’s production value, and increase the levels of innovation within the manufacturing sector. This will attract new types of investment, improve the consumption and production standards in China, and increase global competition in high-tech sectors.

 

 

“Made In China 2025” and Chinese Manufacturing Read More »

China and the RMB

New Deference for the Renminbi

Late last month the International Monetary Fund (IMF) declared that the Chinese Renminbi (RMB) is no longer undervalued, indicating a significant shift in the organization’s public criticism of Chinese monetary policies. Speaking in Beijing during a regular review of China’s economy, First Deputy Managing Director of the IMF David Lipton said;

 

“While undervaluation of the renminbi was a major factor causing large imbalances in the past, our assessment is that the substantial real effective appreciation over the past year has brought the exchange rate to a level that is no longer undervalued.”

 

The currency has made significant strides in the past 5 years. In 2011 through early 2014, the Chinese government managed a persistent and steady appreciation of an undervalued currency, which allowed the rate of the RMB against the USD to increase at a similar rate. According to Standard Chartered Bank, the yearly use of the RMB has expanded 21 times since 2010, and the bank also predicted that 28 percent of all international trade will be dominated by the RMB by 2020. Furthermore, China’s RMB is already the world’s fifth most used currency, ahead of the AUD and CAD, which has prompted many central banks to hold it as part of their reserves. As part of David Lipton’s review last month, the currency is in the workings of becoming a part of the IMF’s Special Drawing Rights after a subsequent round of screening this November. An inclusion in the SDR, an international reserve asset created by the IMF as a supplement to member countries’ official reserves, would be the first time an emerging market currency joined the basket which comprises the dollar, the euro, the yen and the pound sterling.

 

Pushes toward a more Open Market

 

Economists at the People’s Bank of China (PBOC) and leaders of the Chinese government are keen to gain this accolade for their currency. However, as the IMF has pointed out, there must be further monetary liberalizations by the PBOC to make the RMB a free floating liquid currency. There have only been modest developments in the depth and liquidity of foreign exchange in China in the past decade, and tight controls on the RMB offer very little flexibility for currency trading. Pan Gongsheng, Vice-Governor of the People’s Bank of China however assured monetary policy reforms were underway in stating that “China is not far from realizing its goal of capital-liberalization.”

 

Further statements and new initiatives put the PBOC’s commitment to opening the capital account by the end of the year on public record. Reports show that there are new statements and measures that are aimed at creating a more market driven economy in China. Recently, the PBOC raised the interest ceiling in order to convince banks to act more competitively while creating a fluctuating interest rate. Recognizing these efforts, Mr. Lipton from the IMF shared that the international body will “share this objective and will work closely with the Chinese authorities in this regard,” while noting that the inclusion of the RMB in the Special Drawing Rights’ fund is “not a matter of ‘if’ but when.”

 

ET2C is always observing market trends in Asia. To learn more how we are using this as part of your supply chain management plan or to chat about market trends feel free to contact ET2C today.

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Chinese GDP in 2015

Earlier this month during at the National People’s Congress in Beijing Chinese Premier Li Keqiang announced a number of new targets for China’s economy. A 7% GDP growth rate was the figure that worried many news outlets and economic analysts that China’s strength is declining. While it is true that this is China’s slowest economic growth in 24 years, there is no need for fear as Mr. Li’s statements reflect a plan to guide the country’s economy to more stable and sustainable growth.

It’s worth noting that even at a lowered rate of 7%, China’s growth is still the envy of most countries. China may never see double-digit growth again, however the sheer magnitude of growth for this country remains impressive and still of course plays a large role in the world economy. The Economist reports that although the rate is lower, a growth rate of 7% in 2015 for China would generate more additional output than a 14% pace did in 2007.  They also point out that the cyclical and policy explanations for this slow down are not at all permanent and that the outlook should improve as the country comes out on top of this cycle. “The target growth rate of approximately 7 per cent takes into consideration what is needed and what is possible,” said Li in a statement regarding his speech in Beijing.

Further investigations by the Economist reveal the strengthening of China’s supply chain.  65% of the components in Chinese made goods made at domestically, which is up from 40% in the mid-1990s. Furthermore, as domestic consumption and demand rises, local firms are producing better-designed and more original products for consumers.

The example of an electronics manufacturer based in Asia displays the competitive advantage China has by hosting more of the supply chain. The company is headquartered in the Philippines and naturally would have preferred deal with manufacturers there, especially as wages and worker turnover are lower in this Southeast nation. However despite this desired proximity, the company accounted for other costs, such as shipping and tax, and deduced that China was ultimately still cheaper due to its cluster of suppliers and buyers.

Onshoring in the US and UK from China would not be a viable solution at this point. Despite the higher wages in China, factories are still much cheaper than domestic factories. Most manufacturers give salaries that are just above the minimum wage, which is 75% less than the cost of an American manufacturer. Moving to another low cost country wouldn’t be the best solution either, as Chinese workers are more efficient than their counterparts in other developing countries. A report by McKinsey found that “labour productivity increased by 11% a year in China from 2007 to 2012, compared with 8% in Thailand and 7% in Indonesia.” Furthermore, as ET2C has pointed out before, Chinese factories are becoming more automated, so therefore there is great potential to improve this productivity rate. In 2013, China became the biggest buyer of automated robots, by purchasing 20% of all those made that year, according to the International Federation of Robotics.

As per our previous articles, the improving logistics and supply chains of inland provinces are attracting large firms to move their manufacturing bases within China.  Foxconn, the maker of the Apple products usually depended on the manufacturing hub in Guangdong. However due to lower wages and other incentives, the tech manufacturer now has large plants in Henan and Sichuan. China still has plenty of room for growth in manufacturing, and it is proving itself a more capable manufacturing nation with strong improvements in productivity rates.

There will be more reports regarding a so-called decline in China’s GDP growth rate, however in this decade China’s economic development has entered a new normal. “Our country is in a crucial period during which challenges need to be overcome and problems need to be resolved,” Mr. Li told the National People’s Congress in his official government work report. ET2C remains optimistic and confident in the capabilities of China’s manufacturing capabilities.

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Automation in Chinese Manufacturing

New Technology, Old Trends

 

The move towards increased automation in manufacturing has always been controversial. On one side, capital improvements vastly improve productivity and factory output leading to saved costs for suppliers and stores. On the other side, developing and automating machines to replace human work creates fear and resentment, as it shuts out low skilled workers from their jobs, directly hampering individual livelihoods and economic outlooks.

 

This issue of automation in manufacturing has long been an irksome issue for Western economies, where the trend’s effect has contributed losses in an already shrinking work sector. This is no new story, and the labor forces in these economies seem to be forced to accept that this change is here to stay. While the role of manufacturing output in the West lessens, a more interesting story is taking place in China, where manufacturing exports continue to account for a large portion of the economy.

 

Growth Through Manufacturing

 

Manufacturing and exports consistently allow the country to achieve spectacular GDP growth every year. The strength and capability of this sector is undoubted, however even though many Chinese suppliers are highly sophisticated and expertly industrialized in their field, the level of manufacturing automation is not yet developed to the same level as suppliers in Europe or America. Factory equipment is still however showing improvement, and like it has in the West, more automation in the manufacturing sector can and will improve China’s ability to output an increasing number of products every year. Unlike the West however, these advancements work well with the Chinese economy, all while benefiting those who source from China.

 

Initial benefits are transparent when considering China’s move towards automated manufacturing. As Chinese suppliers automate their manufacturing processes, they of course will be able to process and make orders in a quicker fashion. Naturally, automated processes from machines are cheaper and more productive than a set of human hands. They are also less prone to make mistakes and can be operated in hours when tired workers need rest. Moreover, machines utilize less floor space and cannot strike or walk out of the factory in protest. With this, concerns over demand strains on Chinese factories will be less severe with these improvements in capital, which in turn will help guarantee that exports are on time and available at any time of the year. As they invest further in automation, Chinese suppliers will have stronger capabilities to deal with an increasing global demand for products.

 

Changing China for the Better

 

Most interesting is the tertiary effects that this change will have on China’s demographics. When considering the upcoming population shifts that may affect manufacturing, one can see that factory automation for the most part will help the Chinese economy. Worries around labor shortages can be put to rest, as more automated factories will need fewer workers to perform complex tasks that previously required a plethora of hands to complete. Likewise, the aging populations of the Chinese workforce will be able to retire without leaving factories short staffed.

 

Undoubtedly, there will be some workers put out of work due to Chinese advancements in automation. They will not however be unemployed for long, as analysts predict they will slowly be absorbed into the services sector of China as part of the natural maturity of the economy. Government figures showed that the service sector created 37 million jobs in the past five years, compared with 29 million in the industrial sector. Furthermore, the Chinese government will encourage further manufacturing automation to boost productivity and export numbers, while allowing the country to increase demands for services. This movement towards automation is crucial for the Chinese manufacturing and export sector, therefore vendors are already starting to shift their processes.

 

Leading the Pack

 

One such vendor is Foxconn, the prevailing supplier who is known for making Apple technology products such as the iPhone and iPad. They have shared information with the media about their mission towards increased automation in manufacturing, mentioning that nearly 10 percent of the staff at Foxconn’s Longhua campus in Shenzhen are engineers that work on the factory’s automation processes. When touring this factory, officials point out machines that have replaced where people used to work in order to prevent worker injuries. As makers of some of the best selling products in the world, the Taiwanese supplier sets a good role model for others to work towards.

 

Similarly, our supplier base is constantly striving towards increased productivity and capabilities by way of automation. As rural migrants are no longer an undepleteable pool of workers, our suppliers have been wise to invest in automating manufacturing processes in their factories. Our sourcing merchandisers and quality assurance managers have noted great advancements in these respects when visiting factories. ET2C is routinely impressed by their efforts to better their productivity and quality. We have also noticed that these factories are taking on more orders while product defects have dropped off substantially. With this, it seems manufacturing automation will be plus for both China and those who source in China. Contact ET2C today to start your value added sourcing strategy today.

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Learning from the failure of Shanghai’s FTZ

It’s been nearly a year since China’s first free trade zone was launched last year by Chinese Premier Li Keqiang along with a flurry of lofty promises. Located in Pudong district of Shanghai, the zone in its current state is split up in four different quadrants totaling an area of 29 square kilometers. Aptly referred to as the ‘China (Shanghai) Pilot Free-Trade Zone’, the project is slated to be expanded to a sprawling 1,210 square kilometers upon on its completion, however hopefully by that point the Zone will live up to its promises.

The conception of the Free Trade Zone was to use it as a new frontier to test numerous economic and social reforms for the changing Chinese economy. The area within the zone is technically considered to be immune from Chinese law, which in turn exempts the business transactions within from normal rules and regulations. The zone was to relax financial requirements for corporate establishment, allowing foreign enterprises to operate in China with little red tape. Further promises on developments on arbitration, foreign currency exchange and taxes were made, signaling many potentially lucrative opportunities for businesses within the Free Trade Zone.

Purported to be a ‘Mini-Hong Kong’, the Zone was part of an effort to reinforce Shanghai’s image as a global financial center. So far, according to figures released by the Shanghai government, nearly 10,445 businesses have already registered in the zone, and of that about 12 percent are foreign companies. Foreign banks have also opened up branches in hopes to take advantage of the relaxed rules on currency exchange. Bankers hoped to take advantage of new rules that would remove the time consuming and costly practice of needing to have all currency transactions approved by the State Administration of Foreign Exchange.

At this point however it seems the foreign banks, as well as most other companies that were seeking to operate in this Zone have been severely let down. While it was understood that these reforms and changes would take some time to come in effect, the near total lack of substantive changes has led to dismay and cynicism amongst bankers and many others. “They [the government] promised the world to us but have delivered almost nothing,” said Richard Cant, the regional director for law firm Dezan Shira & Associates in Shanghai. Regulators have given some leeway, in that companies in the zone are able to open special accounts to enable international cash flows, however these transfers are anything but free and open. Financial authorities still regularly monitor currency transfers closely and even retain the power to suspend them, and contrary to promises made earlier the transfer cost is still subject to the rate put out by the Bank of China. Many have given up hope, and the chance of this project living up to its potential as a mini-Hong Kong seems to be a far cry at this point. Stocks have reflected this notion of fading enthusiasm as well. Prices for the Shanghai Waigaoqiao Free Trade Zone Development Co. stock rose from RMB 14 per share in late July 2013 to an all-time high of RMB 64 in the days before the Free Trade Zone’s opening. Earlier this month it dropped back down to RMB 28.

In all fairness, investors should have been wiser and showed a little more caution when considering whether to buy into the Free Trade Zone. For the past two decades, Chinese policy makers have maintained a reserved approach to any financial reforms that have potential to destabilize the economy. The idea that the foreign exchange regulators in the Chinese government would suddenly allow funds to quickly enter and exit the country was nothing more than wishful thinking, especially considering the relentlessly tight grip the government holds on such affairs. Media and analysts have also noted that there seems to be a disagreement between the central government in Beijing and city government of Shanghai on just how fast these reforms should come. Shanghai is eager to have the Zone functioning at full financial capacity in order to bring much desired business to the city, however authorities in Beijing remain apprehensive. Authorities in the capital don’t want to give Shanghai too much of a head start over other regions in China, and have responded with indifference by acting slow on governing regulations for this project.

All the bold government promises for reform and the ensuing disappointment aside, this tale of broken promises for Chinese market liberalization was routine and predictable. While an innovative and potentially beneficial project, the high hopes and tall tales proclaimed by the government provided severe skepticism amongst those who have been doing long term business in China. Over the past 14 years that ET2C has operated in China, we have noticed that these types of promises from the government are routinely one-sided, and do little to serve the interests of foreign companies. Instead of waiting for a market liberalization that may never come, we have worked tirelessly on understanding the bureaucracy of China and how to manage the red tape that comes along with it. Although an idea like the Shanghai Pilot Free Trade Zone is good in theory, ET2C remains committed to more pragmatic solutions for our customers to help them succeed in China, and more broadly across Asian markets.

      

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BRICS choose Shanghai for Development Bank HQ

This month the BRICS group met in Brazil to sign an agreement on the establishment of an independently funded government infrastructure-lending bank. The BRICS groups, an association between five emerging but powerful economy nations (Brazil, Russia, India, China and South Africa) are seeking to set up an institution that can offer developing nations structural loans for developing nations. The bank’s headquarters is to be set up in Shanghai, China, where it will be run in cooperation from all member nations.

Aptly named as the ‘New Development Bank’ (NDB), the BRICS hopes to provide an alternative to the American and European led World Bank and International Monetary Fund. Established in 1944, these institutions have been notorious for predatory lending and unfair interest schemes. The NDB pledges to focus their lending efforts more so on job creation and poverty alleviation rather than the economic restructuring that the World Bank and IMF demand from client nations. With that being said, the Western institutions have reacted positively to the news, stating that the introduction of this new bank can only help expedite global poverty reduction.

Analysts were pleased to see the BRICS nations, which in themselves very diverse culturally and politically, agreeing on such a large project.  However, the plan was not without controversy. Some voices from member nations are concerned about China’s ability to wield power an unequal amount of power as their economy is larger than all other BRICS nations put together. Rules however were set in order to prevent such a situation, as each member nation will contribute an equal amount to an initial $50 billion. This fund will increase to $100 billion over time, and the bank will limit itself to lending $34 billion in total each year.

Particular rules of operation over interest rates, investment in private projects and other provisions have still yet to be solidified before the lender can become active. The bank is expected to make its first loan in 2016, however will be ready by next year in order to help its members if they were effected by a sudden exodus of foreign capital.

The opening of the NDB is quite a substantial effort to bolster the BRICS nation’s status, and a great step forward fostering greater support between the five members. This move, coupled along with other deals between the nations, signals a strong desire for a multi-polar world.

Much has been said regarding a supposed anti-Western ulterior motive for this institution, stating that this bank serves to turn the global balance of power away from the United States and Europe. However in response to these allegations, the BRICS’ stated that their aim is to fill in existing gaps in the global financial system while giving developing nations a stronger voice. The effectiveness of this banks remains to be seen, but there is no doubt the rhetoric and geo-political maneuvering behind this bank is strong.

      

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Chinese Domestic Brands Continue to Strengthen Internationally

Fostered by government protectionism and increased consumer spending, domestic Chinese brands have enjoyed boundless success over the past decade. The first half of 2014 saw some of China’s most powerful companies make substantial deals abroad in order to strengthen their international business operations. The evidence is clear in the stories of companies like Alibaba,

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Chinese – Vietnam Relations Sour over Territory Disputes

Recent antagonism between China and its southern neighbor Vietnam has severely hampered relations between the nations, inciting riots against in Vietnam and a plethora of rhetoric from Beijing. Earlier in May, an encounter between Vietnamese vessels and Chinese ships near an oil rig in disputed waters of the South China Sea ended with the sinking of a Vietnamese fishing boat. Denying claims of responsibility, a senior official in Beijing fired back in saying “Vietnam’s disruptions of the Chinese company’s normal activities have seriously violated China’s sovereignty, sovereignty rights and jurisdiction, gravely affected the normal order of production and operation and the safety of China’s rig, and caused unnecessary troubles for China-Vietnam relations.” The rig, owned by state-run China National Offshore Oil Company (CNOOC) Group is roughly 150 miles (240 km) off the Vietnamese coast and 206 miles (330 km) from China’s southern Hainan Island.

China is Vietnam’s largest trading partner and it would seem the Vietnamese dependence on Chinese exports cannot be ignored. According to government data, bilateral trade between the two countries rose 84% to $50.2 billion last year from $27.3 billion in 2010. Chinese raw materials are essential to Vietnam’s manufacturing sector, and as of now it seems that only the tourism sector has suffered due to this incident.

Talks regarding a settlement over this dispute have yielded limited results, however analysts believe that a strongly shared mutual desire for regional economic prosperity will quash this feud soon. The Economist recently pointed that despite rioting and looting by the Vietnamese, the government is focused on maintaining the country’s image as a reliable, low-risk investment destination.

      

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