India’s Demographic Ascent: Fuelling Manufacturing Growth and Global Sourcing Opportunities


In a remarkable demographic shift, India has achieved a momentous milestone by surpassing China in population, making it the world’s most populous nation in 2023, with over 1.4 billion people. This pivotal turning point carries far-reaching implications, particularly for India’s manufacturing sector. As the nation garners global attention, the substantial population surge offers a plethora of opportunities and challenges that could reshape manufacturing dynamics, with direct implications for product sourcing, factory investment, and the labour pool.

ET2C International, a leading Global Sourcing company, stands at the forefront of leveraging India’s sourcing potential to fuel manufacturing growth. Our 250 colleagues are based in offices across major sourcing markets. To become your bridge to your global sourcing partners, giving you feet on the ground to remove issue of time zones, language, auditing or business communication expectations.

In this blog, we delve into the significance of India’s demographic ascendancy and explore the profound effects on the manufacturing sector, with a spotlight on ET2C’s role in accessing Indian sourcing.

A Demographic Milestone and the Manufacturing Landscape

For decades, China’s demographic dominance propelled it to the forefront of global manufacturing, playing a pivotal role in international trade. However, India’s rise to become the world’s most populous nation signifies a monumental shift in population dynamics, influencing various sectors, including manufacturing. This demographic transformation offers India a unique window of opportunity, known as the demographic dividend, where the working-age population outnumbers dependents. A catalyst to drive significant economic growth.


Unleashing India’s Market Potential

India’s burgeoning population comes with a built-in advantage – a burgeoning domestic market that manufacturers can tap into. With over 1.4 billion potential consumers, India presents an expansive and diverse marketplace for products. This presents an enticing proposition for businesses to prioritize local product sourcing, potentially reducing dependence on international imports and fortifying domestic production.

ET2C International has for over twenty years played a crucial role by connecting global manufacturers with Indian suppliers. The company’s expertise in global sourcing facilitates efficient and cost-effective procurement strategies, harnessing the benefits of India’s vast and varied industrial landscape. Through collaborations with local partners, ET2C enables businesses to tap into India’s burgeoning consumer base while optimizing supply chains for enhanced efficiency and reduced costs.

Make in India

“Make in India” initiative is a campaign launched by the Government of India with the aim of promoting manufacturing and encouraging domestic and foreign investment in various sectors. Launched by Prime Minister Narendra Modi as part of his broader vision to transform India into a global manufacturing hub and boost economic growth. The initiative encompasses a wide range of sectors and policy measures designed to accelerate Indias growth and challenge Chinese supremacy as the workshop of the world. Key aspects of the strategy include::

  1. Manufacturing Growth: The primary goal of the Make in India initiative is to stimulate manufacturing growth and increase the contribution of the manufacturing sector to India’s GDP.
  2. Ease of Doing Business: The initiative focuses on improving the ease of doing business in India by simplifying regulations, reducing bureaucratic hurdles, and creating a more investor-friendly environment.
  3. Investment Promotion: Make in India aims to attract both domestic and foreign investment in various sectors by showcasing India’s potential as a manufacturing destination.
  4. Infrastructure Development: The initiative recognizes the importance of infrastructure in supporting manufacturing growth. Improving transportation networks, energy supply, logistics, and digital connectivity are key components.
  5. Sectors: Make in India covers a wide array of sectors, including but not limited to automobiles, textiles, electronics, defense, aerospace, chemicals, pharmaceuticals, biotechnology, renewable energy, construction, and food processing.
  6. Intellectual Property Rights (IPR) Protection: The initiative emphasizes the importance of intellectual property rights protection to encourage innovation and technology transfer.
  7. Skilled Workforce: The Make in India initiative acknowledges the need for a skilled workforce to support manufacturing activities. Skill development programs and initiatives are promoted to enhance the employability of the labour force.
  8. FDI Promotion:Foreign Direct Investment (FDI) is a key focus of Make in India. The initiative aims to liberalize FDI policies and attract foreign investors to establish manufacturing units in India.
  9. Single Window Clearance: The initiative promotes the concept of a single-window clearance mechanism to streamline approvals and reduce bureaucratic red tape for setting up businesses.
  10. Global Manufacturing Hub: Make in India seeks to position India as a global manufacturing hub by offering competitive advantages, including cost-effectiveness, a large consumer market, and a skilled workforce.
  11. Local Sourcing: While promoting global investment, the initiative also encourages companies to source materials locally, contributing to domestic supply chains and the growth of small and medium-sized enterprises (SMEs).
  12. Government Initiatives: Various government policies and initiatives have been launched under the Make in India umbrella, such as “Skill India,” “Digital India,” and “Startup India,” which complement the overall manufacturing growth objectives.

Overall, the Make in India initiative is designed to create an environment conducive to manufacturing growth, attract investment, boost job creation, enhance innovation, and propel India’s industrial development. It serves as a comprehensive platform for policy reforms and sector-specific initiatives aimed at transforming India into a global manufacturing powerhouse.

ET2C International: Elevating Global Sourcing in the Indian Context

As a Global Sourcing company, ET2C International plays a pivotal role in capitalizing on India’s sourcing potential. Its expansive network of suppliers and partners in India positions the company at the forefront of harnessing the nation’s manufacturing capabilities. By facilitating efficient product sourcing, streamlining factory investment, and contributing to workforce development, ET2C enhances India’s prospects of becoming a manufacturing powerhouse.


India’s ascent to become the world’s most populous nation in 2023 is a monumental event that holds profound implications for the manufacturing sector. The burgeoning population provides a foundation for enhanced product sourcing, increased factory investment, and the harnessing of a productive labour pool. In this transformative landscape, ET2C International emerges as a key player, bridging the gap between global businesses and India’s burgeoning manufacturing ecosystem.

As India embraces its demographic advantage and positions itself as a manufacturing juggernaut, the collaborative efforts of Global Sourcing companies like ET2C are pivotal in realizing this vision and shaping the future of global manufacturing.

Why should I get a sourcing company like ET2C International?

  • Language barrier:  It can be difficult to communicate with suppliers. A sourcing company with teams on the ground can help you communicate with suppliers and ensure that you are getting the best possible deal.
  • Cultural differences:  It can be difficult to understand the nuances of Indian culture without the help of a local. Helping you navigate Indian culture and avoid making any cultural faux pas.
  • Lack of experience: If you are new to global sourcing, it can be helpful to have the assistance of a global sourcing company. Who can help build and deliver your sourcing strategy.

If you would like to know more or explore potential opportunities further drop us a line at

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