Consumer demands are more relevant.
Consumers know that they have the power to make demands of their favorite brands and products; this power resides in consumers’ ability to take their opinion to the Internet and have it spread like wildfire. The rest of the world will know their love or hate of a product, and we’ve all see the force of a negative review.
This has created a faster response rate in companies. In some cases, not complying with the consumers’ demands will result in losing not one, but thousands of customers in a short period of time. Saving money on quality will most likely cost your company more in the long run.
As consumers are shopping more and more online, quality is almost always the most important factor in a product review. Why is this relevant? A recent Nielsen study found that 70 percent of global consumers trust online reviews; this has risen by 15 percent within a four-year period. Industry experts project this trend to further increase in the coming years.
Five product evolution questions you should constantly be asking your team:
- How good is the current quality of my product compared to 5-10 years ago? You might have had the coolest, best performing, and innovative product of 2007… But what does that mean today? And more importantly, what will that mean five years from now?
- Should we be using the same materials? As products evolve, raw materials, new compounds and 3D printing prototypes have become real options to explore.
- Could we improve product design? If you’ve reached product perfection (we highly doubt it), skip this one.
- Can my current supplier manage upgrades? Once you’ve made up your mind where you want to take your product, it’s time to check if your current supplier is the right one to execute those changes.
5.Are my products sustainable? As we become more environmentally conscious, this becomes a bigger issue in people’s minds and their purchasing decisions.
If there are no metrics to measure, there is no way to improve…
When it comes to production, if your company is just scratching the surface of the problem, then the developing product strategy will most likely have a short term range. If you want to implement a more long term strategy, where decisions make an actual impact on your quality, then you HAVE to measure data.
Developing, testing, and the goods and the bads…all need to be measured. By analyzing past production data, it’s easier for your planning team to predict and forecast future sales with a higher accuracy, thereby obtaining a higher ROI.
Quality is remembered long after price is forgotten
One way of ensuring your quality standards is to always aim for the re-buy. Put yourself in the shoes of the consumer and review your product experience – from the moment they engage with your product to the moment they need to replace it. You will then have a transparent idea of what you need to improve and change. This is a great way to ensure that your products will go beyond your clients’ expectations and come back for more.
“Quality isn’t something that can be argued into an article or promised into it. It must be put there. If it isn’t there, not even the finest sales task will save you.
Quality Measuring Quality
We listened to our clients’ needs and created the ET2C Quality Control APP.
We deliver your reports in real time with photos. Additionally, there’s the digital signature from the supplier and the GPS location of the inspection, all through our APP installed in our inspectors’ tablets.
Our QC rate is only $190 USD per man day, send a message to amy.h@et2cint.com and book your inspection right now!
